Artistry unveils the essence of beauty

MANILA, Philippines - In skincare regimen, here’s a tip for practical and modern women who try to fit a lot of things in a 24-hour day: Keep it simple.

This mantra of simplified beauty was also the driving force as Artistry unveiled its Essentials line.

“The core of Artistry Essentials is the harmonious synergy of nature and science. It was created to focus on the five most vital skin needs: hydration, oil control, nourishing, purifying, and soothing,” says Artistry brand manager Jane Lapuz.

Artistry Essentials is a streamlined regimen organized into three simple and smart steps — exfoliate, hydrate, and protect.

It also took into account one of the most basic skincare principles — differentiating dry and oily skin — and created different treatments suitable for each. For dry skin, there is Artistry Essentials Nourish 3 with Indian fig and omega-rich chia that delivers nourishment and automatically adjusts to changing skin factors. While for women who are more on the oily side, Artistry Essentials Tri-Balance, featuring acerola cherry and nature’s moisturizer Indian fig, effectively normalizes and balances the skin’s oil production.

Likewise, Artistry Essentials offers targeted solutions to specific skin problems caused by different external factors modern-day women are exposed to. Skin redness and stress can be solved using Artistry Essentials Soothing Cream, which contains vitamins A, C, and E, omega 3, chamomile, licorice, bamboo, and blue lotus. Stress-induced blemishes can be prevented through Artistry Essentials Anti-Blemish with salicylic acid while the natural purifying complex of oregano, ginger, and salicylic battles these flaws gently and effectively. And finally, dark circles caused by late nights in the office can be remedied by Artistry Essentials Replenishing Eye Cream, a comprehensive crème treatment that is gentle on the thin skin around the eyes and contains coneflower and vitamin A to help reduce the appearance of dark circles and puffiness.

Artistry is exclusively distributed by Amway Philippines. For more information, call 814-8181 or visit www.amway.com.ph.

* * *

Worry-free under(wear)statements from Maidenform

Now, this is a gross under(wear)statement: Maidenform provides quick and easy solutions to your fashion concerns with its line of bra accessories to help you steer clear of unsightly bra straps, constant tugging and readjusting, and unwanted peek-a-boo moments.

The ultimate solution for every body type, the Reusable Backless Strapless Bra boasts silicone adhesive technology and medical grade technology to provide the lift and support you need while wearing backless or strapless clothing, as well as cleavage enhancement for that extra boost (pun intended) of confidence and freedom. A pair is reusable up to 40 wears.

The Concealer Bra Straps allow you to wear your favorite fashionable tops without exposing unsightly bra straps. Concealer straps are transparent, yet strong enough and easily attach to the bra.

The Reusable Petal Concealers offer the perfect barely-there alternative when you choose to go braless or when wearing tops made with thin fabric.

Say goodbye to safety pins with Stay Tape’s double-sided body and clothing tape. It is perfect for securing clothing to avoid embarrassing wardrobe dysfunctions.

Maidenform is exclusively distributed by Rustan Marketing Corporation and is available in leading department stores nationwide,

* * *

How to make your legs every Veet beautiful

The new generation of modern women is never scared of change. In fact, they have embraced physical change and treat it as a start of a more fabulous and empowered version of themselves. That’s why summer or no summer, the rules are easy: Makeovers always start with the hair — down there.

Good thing Veet Hair Removal Cream zeroes in on the problem of unwanted hair on the legs. Truly a crucial part of the makeover process, nobody would want to don a skimpy bikini or a mini skirt with hairy legs.

Veet Hair Removal Cream has three variants — normal, dry, and sensitive. Whatever your skin type, Veet makes your pair touchably smooth and sexy.

Using Veet Hair Removal Cream allows you to stay hair-free longer as compared to other hair removal methods. It contains more moisturizers that leave skin smooth, effectively moisturized, and luxuriously soft.

Veet Hair Removal Cream dissolves rather than cuts hair so you can have smooth sexy legs without painful nicks and bleeding. With results lasting longer than other hair removal methods, your legs will stay beautiful longer.

 Veet is distributed and marketed in the Philippines by Reckitt Benckiser.

* * *

Have fun in the sun with Neutrogena Ultra Sheer Complete

The summer season may be over, but it doesn’t mean that women should let their guard down against the harmful rays of the sun.

Women who live, work, and play in the city now have a dependable ally in fighting the sun’s harmful rays with Neutrogena’s revolutionary, ultra-lightweight, everyday facial sun care product — the Neutrogena Ultra Sheer Complete UV Waterlight Lotion SPF 50.

The new addition to the Ultra Sheer sun care line is an advanced facial lotion that provides complete, long-lasting protection against UV rays with breakthrough and patented helioplex technology. Helioplex assures women that their daily facial sunscreen is stable and protects them from both UVA rays, which cause premature skin aging, and UVB rays that burn the skin.

The Neutrogena Ultra Sheer Complete UV Waterlight Lotion SPF 50 is available in leading beauty and personal care stores, department stores, and supermarkets nationwide, at only P460.

* * *

Olay Regenerist keeps Tweetie Gonzales ever young

What keeps Tweetie de Leon-Gonzales, who at 14 was the first Filipina chosen to compete in the Ford Supermodel of the World contest, as youthful as ever?

When it comes to skincare, she applies the same philosophy of going for the tried and true, sticking to the beauty brands that work for her. She recognizes that she’s not quite ready for clinical treatments like laser just yet. 

She says, “I’d like to stick to more conventional types of treatments. I don’t have anything against laser treatments; I know people who’ve tried them and it’s done them well — that’s great! But I’m just happy that I have another alternative.”

That alternative was Olay Regenerist, Olay’s newest premium antiaging line that promises the benefits of laser treatments for dramatically younger-looking skin.

“I’m happy with the way it felt on my skin. It applied very smoothly. I’ve less lines and my skin texture — that’s the most dramatic improvement on my skin — feels more supple and it’s softer,” narrates Tweetie, when asked about her initial experience with the new Olay line.

Tweetie recommends using the whole regimen to maximize the benefits the line offers.

* * *

Glutamax: From ebony to ivory

GlutaMax, a skin-lightening brand, has transformed scores of brown Janes to fair-skinned ladies here and abroad. And now come GlutaMax lightening soap and GlutaMax reduced glutathione, which have premium skin-lightening essentials formulated by skincare expert Dr. Isabel Lopez-Nazal and produced by YSA Skin Care Corporation.

GlutaMax lightening 135g soap makes skin intensely lighter, smoother while restoring its youthful vibrancy. GlutaMax reduced glutathione lightens skin tone evenly and naturally.

For maximum results, use the two products together. Available in leading supermarkets, department stores, beauty shops, and drugstores, like Mercury Drug and Watsons, nationwide.

* * *

Extremely beautiful lips by Ever Bilena

For extremely beautiful lips, there’s the Ever Bilena Extreme Lipstick.

Formulated with natural sunscreen and vitamin E, it moisturizes while protecting your lips from the harmful rays of the sun.

Its soft, sexy, and sensuous wide variety of colors enhances your lips while giving a glassy, sparkly effect so that they appear rich and more radiant.

* * *

Zen Zest celebrates eight scentsational years

It’s been eight scentsational years since Michelle Asence opened Zen Zest with a single kiosk at SM Megamall. Growing up with a love for fine scents and bath products, Michelle took a leap of faith after doing research, attending several trade fairs, and enlisting the help of a chemist in developing Zen Zest’s product lines.

With a carefully researched line of personal care items ranging from soaps to scrubs and scents, Zen Zest has expanded its initial range of 30 products to 100, including its best-selling VCO products, tea tree oil line, room and linen sprays, massage oils and other aromatherapeutic products as well as a line of cocktail-inspired scents targeted for men and women.

The number of stores has also multiplied exponentially, as Zen Zest franchises have been set up in the provinces,

Zen Zest has also tapped young celebrity Mariel Rodriguez as its endorser, embodying the vision of a dynamic person who radiates calm and class.

For more information on Zen Zest products and store locations, log on to www.zenzestasia.com.

* * *

Some hot tips on sun protection

Summer or not, sunblocks are essential to skin protection. Designed to ward off harmful ultraviolet (UV) rays, sunblocks help prevent premature aging and skin cancer. So be sure to get a sunblock that has SPF 30 or higher. Get a sunblock with both UVA and UVB protection. For complete protection against UVB and UVA rays, try Playtex’s Banana Boat Sun Protection in SPF 30 and 50.

The Banana Boat Sun Protection lasts longer than ordinary sunscreens. It uses patented AvoTriplex technology to provide protection against sunburn, long-term skin damage, and skin-aging. It also contains aloe vera that leaves skin moisturized all day.