Classic pearls get a modern makeover

MANILA, Philippines - In more genteel times, pearls were taken out of the jewelry box only during special occasions.

It was fashion icon Gabrielle “Coco” Chanel who first showed that pearls would look good with everyday wear. Paired with sleek jerseys and little black dresses, her lithe figure draped in ropes of pearls became an unforgettable image that many women have tried to emulate.

Since then, women have been wearing pearl strands for any occasion, using them with gowns, cocktail dresses or jeans. Strand lengths have become varied according to fashion yet their appeal remains timeless.

For summer 2009, Jewelmer, the premier source of South Sea pearl jewelry, gives the classic pearls a makeover. Lustrous, circled and semi-baroque South Sea pearls showcasing a spectrum of colors from deep gold to silvery white is the latest trend in pearl jewelry. This colorful reinvention goes well with anything you can imagine — especially sun-kissed skin.

Pearl lovers, both young and young-at-heart, will appreciate this versatile variation on the classic, monochromatic strand of white, black, or gold. The use of different pearl shapes and a longer length give the necklace a young, contemporary feel. The high luster of Jewelmer’s pearls brings out the glow of its wearer, whatever her complexion.

Jewelmer allows women to experiment with lengths, as this necklace comes with a matching bracelet that can be joined together to create a longer strand for more drama. It can be wrapped around the wrist or around the neck.

In an ongoing promo until May 10, every purchase of a Jewelmer Palawan South Sea pearl strand necklace entitles you to a corresponding Jewelmer gift certificate that may be used during the next purchase.

Enjoy the lustrous colors of summer in any Jewelmer showroom located in the Makati area: The Peninsula Manila Hotel, Makati Shangri-la Hotel, Glorietta IV; the Pasig-Mandaluyong area: EDSA Shangri-la Hotel, SM Megamall, Shangri-la Plaza Mall; Manila area: Sofitel Philippine Plaza Hotel and SM Mall of Asia; Muntinlupa area: Alabang Town Center; Quezon City area: Eastwood City Mall, TriNoma; and Cebu: Ayala Center.