A new face, a new phase
MANILA, Philippines - Unica Hija presents all things bold, beautiful, and new this season.
Spearheading the new phase is its latest celebrity endorser Pop Princess Sarah Geronimo. Faced with tougher career challenges and a more fast-paced lifestyle, Sarah has found the perfect solution to her eclectic wardrobe needs.
“Now that she’s a woman in full bloom, Sarah’s fashion choices lean more towards sophistication and excitement, which reflect the new Unica Hija philosophy,” explains Ley Lacar, Unica Hija marketing officer. “Sarah’s transition to womanhood dovetailed perfectly with Unica Hija’s reinvention. It’s a well-timed and perfect marriage.”
The 15-year-old brand redefines the boundaries of glam and chic. Unica Hija’s new mix and match silhouettes, colors, and fractional designs can segue seamlessly from frenzied power luncheons to more laid-back after-hour cocktails.
“Unica Hija caters especially to young, career-driven Filipinas who lead active social lives,” Lacar asserts. “As such, they put a high premium on smart dressing and would never be caught dead in staid, conservative, business grab. They favor ensembles that can go seamlessly from work to play, from day to night.”
The new logo of Unica Hija — a striking contrast in black and gold — augurs well for the brand’s panache.
