Walk the green mile

MANILA, Philippines - Brazil-based flip-flop brand Ipanema awakens everyone’s environmental consciousness with the launch of its latest line, the Seeds Collection designed by Brazilian fashion icon and Forbes Magazine’s “The World’s Top Earning Model” Gisele Bündchen, in an event filled with nature-inspired embellishments.

Distributed in the country by ELRO Commercial and Industrial Corporation, the Ipanema GB Seeds Collection is the third line exclusively designed by Bündchen for Ipanema that combines comfortable, modern and eco-chic style. As ELRO Commercial and Industrial Corporation managing director Patxi Elizalde explains, “The theme of the collection changes every year with the different aspects of nature being projected. This year, we welcome the new GB Seeds line which supports reforestation.”

The Ipanema GB Seeds Collection teams up with Haribon Foundation to create an awareness campaign called ROAD to 2020 (Rainforestation Organizations and Advocates) for the preservation of the Philippine rainforests via Walk the Green Mile walkathon.

Haribon Foundation vice-chair Philip Camara explains, “Haribon Foundation’s ROAD to 2020 movement is an environmental conservation effort to restore one million hectares of our rainforests by the year 2020. The advocates of rainforest restoration welcome Gisele Bündchen’s contribution with open arms.”

The GB Seeds Collection by Ipanema comes in five styles: New Thong Fem, Thong Fem, Sand Fem,Thong Strap Ad, and Plataforma Fem.

Take a green stride further and become part of the movement towards a more lush Philippines with Ipanema and Haribon Foundation’s “Walk the Green Mile” walkathon on Saturday, March 21 at the parking lot near Le Soufflé. Registration opens at 3 p.m., while the walkathon starts at 5 p.m.

For inquiries on Walk the Green Mile, call ELRO Corporation at 753-3647 to 48 local 103 or e-mail cel.mabalot@elrocom.com.