A door to Adora
MANILA, Philippines - With its unprecedented second-floor main entrance in Greenbelt 5, Adora continues to defy expectations and turn the Filipinos’ shopping experience into an upside-down world of change, evolution and eye-opening exposure.
This boutique department store’s newly opened portal on the ground floor, dubbed “Global Edit,” provides a direct passageway from the Greenbelt 5 mall up into Adora’s second and third floors. Asserting itself as an introduction and highlight space which leads customers to the real main lobby on the second floor, Global Edit points out the everyday wonder of “walking into a store” because with this new doorway, they quite literally never walk back out.
This intimate space (where purchases can also be made) serves as Adora’s magazine cover with its large-scale window display, which will change according to an unpredictable schedule of seasons, as fluid and shape-shifting as the store itself. Inside, Adora’s mood and message of the moment come together without the unnecessary fluff of mixing anything and everything. Global Edit is a meticulously edited and curated transit stop that is made to fit a specific direction that specially chosen merchandise must convey. This season, for example, carefully selected looks with a clear theme, including the 12-piece necklace collection by Bea Valdes, has been unveiled for the first time and only for Adora. And if this season is all about fashion, then next season — just maybe — all fashion will vanish, and the introduction of a new watch from Italy will be its only focus.
Global Edit is exactly the refined and sharpened introduction to the elusive labyrinth of Adora’s merchandise upstairs, where the Fiori D M flower arrangements of Margarita Fores, Bell and Ross watches, Artisan Fragrances, Becca Cosmetics, 600 thread-count bedsheets, and the lightest luggage in the world all await and are ready for the taking.
The constantly evolving and ever-enticing subtext of this ground floor foyer in Greenbelt 5 is exactly the adventurous spirit that hides beneath every Filipino shopper’s calm exterior and thankfully, Adora has again found a way to inspire it to come out.
