Bring out your wild style
For shoeaholics looking for both action sport and fashion, Here’s good news. Res|Toe|Run fosters this pursuit for artistic identity by introducing the one-of-a-kind concept of DC shoes.
“Our customers expect only the most unique, freshest styles of shoes in Res|Toe|Run. As a fitting add-on to our extensive footwear selections, we included DC, a popular label known for active shoe wearers. DC’s footwear pieces cleverly fit our boutique’s promise to provide shoes that equally balances trend and high-performance,” says Susan Thai, the Strategic Business Unit head of Kenrich International Distributor Corporation.
“From its humble beginnings from underground shoe culture, DC rose to become a successful mainstream label. It gained worldwide recognition and support while still staying loyal to its skateboarding roots,” says Gary Parsons, DC Asia Pacific SVP and general manager, during his recent trip to the country.
Apart from forward-thinking, aesthetic designs, another primary reason that makes DC a strong, well-received shoe brand is its long history of technical features that elevated skateboard shoe performance. Among these is the incorporation of nylon loops which later paved the way for other pioneering shoe advances like heel cushioning, non-slip materials, laminated leather ollie protection (PAL), tongue straps, padded tongues and collars, rubber lace loops, leather lace loops, and air circulation systems.
DC, an American brand which first gained popularity from the shoes it produced, eventually grabbed the top spot as an influential leader in the adventure sports industry via the added shoe lines for other extreme sports, namely snowboarding, BMX, motocross, and surfing.
DC’s latest, sought-after styles include Kalis, Rob Dyrdek, Pure SE, Manteca, Court Graffik and Pixie 3.
“Through Res|Toe|Run, we hope to make DC a smart brand of choice for Filipinos who want to add sporty confidence and funky vibe to their personal styling,” adds Thai.
DC shoes are available in Res|Toe|Run boutiques located at Trinoma, Ayala Center Cebu, Gateway, and Robinson’s Galleria. For online inquiries, visit www.restoerun.com or call 303-1234.
