Olay Regenerist: Laserless anti-aging treatment

It happens to all women. Waking up one day to find a line here, a wrinkle there. For many, the solution is simple with dermatologists providing advanced anti-aging clinical treatments that give them dramatically younger-looking skin in just minutes.

But what about those who aren’t ready to undergo treatments? Is there any other way for them to get the youthful complexion they crave?

The answer is in the new premium line of Olay Regenerist which takes anti-aging to a deeper level as it moves from skin care to cell care. Its advanced amino-peptide complex stimulates cell regeneration to renew skin’s structural proteins, thereby reducing lines and wrinkles.

Regenerist makes this possible by utilizing the science behind laser therapy. The power of laser therapy is based on our skin’s natural wound-healing ability as the laser beam creates microwounds that trigger the wound-healing process.

When the cells are damaged, the body releases a slew of amino-peptides that signals skin to produce more collagen and elastin — resulting in a firmer, smoother, and younger-looking complexion.

Olay scientists zeroed in on one amino-peptide called KTTKS, which is potent enough to stimulate the regeneration of structural proteins and trigger a boost in collagen levels all by itself.

Olay scientists created a modified version of the amino-peptide called pal-KTTKS, ensuring that KTTKS effectively penetrates into the skin’s cellular level. The result: the breakthrough Olay Regenerist line.

Aside from pal-KTTKS, Regenerist’s amino peptide complex contains carnosine and a potent combination of proven anti-aging ingredients such as niacinamide (vitamin B3), allantoin, pro-vitamin B5, vitamin E, and green tea extract to beautifully regenerate skin at the cellular level of the epidermis without clinical treatments.

Carnosine is a powerful amino-peptide antioxidant that works synergistically with other antioxidants like vitamin E, and green tea extract, boosting the antioxidant protection of Olay Regenerist by up to 30 percent (vs. no carnosine) to give your skin cells better protection against damaging free radicals from pollution and UV rays.

“Collagen is an important structural protein in our skin. When levels remain plentiful, our skin looks young and fresh. When levels decline, we lose that structure and wrinkles begin to form. Without any protection, our skin’s collagen takes the full brunt of free radical damage. A UV cream helps to decrease some of this damage, but studies show that the presence of carnosine in addition to UV protection can reduce collagen damage by up to half, compared to unprotected skin,” said P&G Beauty skin care scientist, David Khoo.

Together, the ingredients in this amino-peptide complex regenerate youthful, healthy cells, and boost collagen and elastin production for dramatically youthful-looking skin. Based on clinical tests, it also shows similar anti-aging performance to retinal, but without damaging the skin barrier and irritating the skin.

The Olay Regenerist range includes: the Regenerist Cream Cleanser, Regenerist Regenerating Serum, Regenerist Eye Lifting Serum, Regenerist Regenerating Cream with SPF15, and the Regenerist Night Firming Cream, giving women a complete regimen to get dramatically younger-looking skin.

Olay Regenerist is available in leading drugstores and major department stores nationwide.