Crossing the fine lines

Anti-aging has always been major concern for women. As the age goes up, the face goes down. Take a cue from Ancient Egyptian queens Nefertiti and Cleopatra, who moisturized using their version of an anti-wrinkle cream made from aromatic oils, plant juices, wax and frankincense.

To combat the signs of time, try Olay Regenerist. This skincare regimen focuses on “skincare to cell care” technology aimed at giving women from 35-50 years old the same effects as a laser treatment that reverses the visible signs of aging. Because of the Amino-Peptide Complex, it beautifully regenerates skin’s appearance, renewing its outer layer one cell at a time.

 “Olay Regenerist is your laser-less option to reduce fine lines and wrinkles,” says David Khoo, Procter & Gamble skincare scientist. “It also includes a wealth of benefits for the skin that improves the skin’s barrier functions on a cellular level.”

Formulated with the exclusive Olay Amino-Peptide Complex, Regenerist combines a specific pentapeptide, Pal-KTTKS, with other proven anti-aging ingredients (vitamin B3, vitamin E, pro-vitamin B5, green tea extract, and allantoin).

Dig this: amino-peptides are small fragments of proteins that signal molecules to increase the production of collagen. As we age, we need more collagen, because it is an important structure of protein, to keep skin integrity.

Enhanced with Carnosine, the unique APC ingredient helps to regenerate the skin’s appearance without compromising its moisture barrier. It renews the skin’s outer layer, helps skin appearance regenerate quickly, strengthens the skin’s moisture barrier and protects it from future environmental damage.

“Compared to retinol, our signature ingredient works slightly better than retinol on the improvement of fine lines and wrinkles without damaging the skin,” Khoo adds. “Olay Regenerist is made for specialized women with advanced needs.”

So here is the lowdown on the Olay Regenerist line, which will get you hooked instantly and regenerate your skin’s appearance, of course.

Start the path to anti-aging with the Cream Cleanser, P299. It contains an oxygenated derma-bead formula that gently removes oil, dirt, makeup and the dead skin surface to detoxify the skin. Plus, this creamy formula with Amino-Peptide Complex regenerates the skin’s surface at the cellular level.

An eye-cream is usually a beauty product that most people seem to forget to put. Well, the Eye-Lifting Serum, P999, will surely be a staple in the routine. It contains a concentrated form of an exclusive APC that hydrates to firm and visibly lift skin around the entire eye area. Expect firm eyelids, smooth corners and even tone under the eyes.

Perhaps the star product from the line and my favorite is the Regenerating Serum. A micro-sculpting serum, it uses a concentrated form of the peptide complex and combines it with Olay moisture that leaves your skin feeling velvety smooth.

Then, don’t forget the daily treatment to reveal younger-looking skin with the Regenerating Cream, P999. This perfecting cream still contains the APC but with UVA/UVB protection because of the SPF 15. A rich, non-greasy formula reduces the appearance of deep lines and wrinkles, increases firmness and minimizes the appearance of pores.

At night, continue to use the three products and replace the day cream with the Night Firming Cream, P999. This revitalizing cream has the highest concentration of APC infused with an intracellular fortifier and a touch of precious marine proteins. It works through a time-release effect thanks to the encapsulation-emulsion technology to intensely hydrate and condition the skin within eight hours of sleep.

In a recent survey of 200 dermatologists, 95 percent agreed that APC is effective for combating fine lines and wrinkles without damaging the skin barrier. This means that there are no side effects. The result is skin that looks, feels, and behaves more like new skin with lifted eyes, firmer cheeks, and a tightened jaw line in just 12 weeks.

“Olay Regenerist is a premium product,” concludes Khoo. “The Amino-Peptide Complex is worth more than the weight of gold. But we want to make this technology accessible to women to preserve their youthful complexion longer.”

Although we can’t stop the clocks, the good thing is that there are products that make aging such a graceful thing. Now, that is uplifting.

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Olay Regenerist will be exclusively available at all Watsons stores in November.

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For those who want to own Olay Regenerist first, register at www.olay.com.ph, www.femalenetwork.com or with Olay beauty consultants at Watsons stores to get in a priority list of the one-day pre-sale with limited stocks on Oct. 18, 10 a.m. to 2 p.m. at SM Makati Department Store, SM Megamall Department Store, SM North EDSA Department Store, Watsons SM Mall of Asia and Watsons SM Cebu.