Behind the seams
If one thing is for sure, women do notice men’s underwear. Yes, it’s either those tight white briefs à la Tom Cruise in Risky Business or bootylicious boxers as seen on Tommy Lee of Mötley Crüe while he bangs the drums.
When you think about undies, Jockey is what comes to mind. Well, the brand prides itself on creating underwear that looks good, feels great and is durable, of course. With their latest 3D-Innovations, expect underwear that is dimensionally engineered to follow the shape of your body for the ultimate fit and comfort.
“Jockey is built upon innovation,” says Tim Wheeler, president of Jockey’s international division. “We have been creating trends for 130 years. Our latest innovation was dimensionally engineered to fit the man and not the other way around.”
To achieve the perfect fit with this next generation of underwear, Jockey scanned the bodies of thousands of men to understand how their bodies move. The 3D-Innovations range boasts sophisticated and flexible patterns to mirror the movements and shape of the human body. At least now, you can get superior technological fit and the ultimate in body-contouring comfort.
Jockey’s exquisite underwear that matches the body’s contours is stitched with flat-lock seams for a smooth finish. Made with high-quality cotton and extra spandex, it just is so soft against the skin, fits snugly and doesn’t ride up. This is the perfect balance between fabrics being cotton and spandex, fit and patterning that takes comfort to a whole new dimension.
Perhaps another cool thing about the 3D-Innovations is that the fabric will return to its original shape. Because of their eight-way stretch fabric to provide comfort no matter how you move, all the important seams within the garments have stretch. So, when you do your touch football or kung fu moves, say goodbye to uncomfortable situations there.
There are a lot of styles to choose from the 3D-Innovations line. Like the classic brief to sporty, longer-length Midway briefs. By constructing a unique center back seam and cutting fabric on the bias, 3D-Innovations underwear have an unprecedented eight-way stretch. The leg openings are anatomically tilted, which is technical talk for being longer in the back to accommodate the bum. They’re finished with a softly ribbed trim so there is no digging in or rolling around. The waistband is plush back elastic for a smooth and soft finish.
Other products from this line include the men’s classic T-shirt, a high V-neck tee and high round-neck one made with a pattern that allows the sleeves to move freely from the body. Enough to make the shirt stay tucked in, and it won’t ride up even during strenuous physical activities.
“Jockey is one of the best-loved and most respected providers of underwear in
Perfect excuse to move around and shake that groove thing — just make sure no one is watching.
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Jockey’s 3D-Innovation collection is available at all leading department stores nationwide.
