Classic & contemporary at the same time

The last time you paid attention to Italy was when their football team won the World Cup two years ago and when Diane Lane bought a crumbling villa in the movie Under the Tuscan Sun. Ah, there’s just so much to love about this country from the food to romantic gondola rides and of course, absolutely fabulous fashion.

Just like Cerruti 1881. This Milan-based luxury brand by Nino Cerruti represents timeless, elegant and ageless high-end fashion for men and women. An inspiring philosophy of this fashion house is to keep “permanent pace with fluctuating trends while never losing sight of the innovations that the future is about.”

For those who want a fashionable piece from the Italian fashion house, Cerruti 1881 recently launched its cool-looking watch collection at the Wrist Pod store in Bonifacio High Street. Guests got a glimpse the brand’s latest 2008 spring/summer collection.

“Filipinos have a distinct flair for fashion and a remarkable passion for luxury,” says Patrick Steiner, sales and customer relation manager of Cerruti 1881. “We are truly excited to unveil our latest collection of timepieces for Manila’s fashionable set.”

Faithful to its Italian origins, Cerruti 1881 watches ooze with classic elegance and contemporary touch. Famous Swiss watch designer Rodolphe Cattin turned the timepieces into the style indicator of an outfit: totally Italian and yet cosmopolitan, charming and always in sync with fashion’s pulse.

 “Cerruti watches bridge the gap between then and now,” explains Steiner. “By connecting the ages and eras, the brand looks ahead without leaving tradition out of sight, aligning style and fashion one more time.” So, expect “innovation within the traditional” like more details on the watches at a very affordable price. Think sophisticated, laid-back with cool attitude.

Steiner sported a typical Cerruti watch called the Comandante. Just like a commander of watches, it boasts a commanding presence. Set in a steel case and rotary bezel, the round black dial offers classic chronograph styling with silver toned hands and Arabic numerals. Plus, it came with a durable black rubber strap that’s perfect for the tropical weather — a sporty timepiece that offered the look of luxury, indeed.

So, here is the 2008 spring/summer collection that will definitely leave you wanting a piece of Cerruti.

Just like the Eternal City, the Roma watch embodies power and at the same time an appreciation of delicate details. Like the heartbeat of the vibrant Italian capital, this tough Swiss mechanism keeps beating on and on.

Fiore is the almost poetic arrangement of floral shapes in perfect harmony with morning dew made of sparkling Swarovski crystals. This watch is reminiscent of a Garden of Eden that permeates the routine of everyday life. The timeless face of the watch reveals a classic beauty.

With Cerruti 1881 Scatola Sogno, a woman can carry this dream wherever she goes. Her treasure is surrounded by the sparkle of Swarovski crystals, the subtle glow of gold and silver, or the distinctive look of fine leather.

Completing the collection are the Genova Uomo, the Comandante and the Odissea Donna, which demonstrates various elements, each different from the other. With each and every watch, the Cerruti 1881 promises flexibility for those who demand choice and quality.

Steiner concludes, “You will get authentic Italian design and Swiss quality within an accessible price range for men and women who crave the definite definitions of style — it’s the signature for watches of Cerruti 1881.”

Well, Cerruti watches are the perfect accessories to build your Italian street cred. At least, you’ll have pure luxury for your wrist and time on your side.

* * *

Cerruti 1881 watches are available at Wrist Pod, Bonifacio High Street and Ayala Mall Cebu; Lucerne, Shangri-La Mall; Chronos, Glorietta 3, SM Mall of Asia, Alabang Town Center, SM Megamall and Gateway Mal; Swiss Gear at The Block, SM North EDSA and The Landmark, TriNoma.