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The magic of mineral makeup | Philstar.com
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Fashion and Beauty

The magic of mineral makeup

PENNY LANE - Rebecca C. Rodriguez -

After having relaxing facial treatments, women would either relish their bare faces or be vain enough to put on makeup. Well, it may not be a cure-all, but a dash of makeup can have its own healing properties. A little dose of color can certainly help to feign the appearance of youthful good health, even if you may feel miserable on the inside.

For beauty that goes deeper than skin, try Jane Iredale Mineral Cosmetics. Known as the Skincare Makeup, this line is so safe and beneficial to use that it is recommended by plastic surgeons and dermatologists from around the world. This is a natural, easy alternative to traditional makeup and gives beautiful, sheer coverage that’s so pure and gentle you’ll wonder how you lived without it.

“Jane Iredale’s brand is the Rolls-Royce of mineral makeup. This line is a highly sophisticated blend of minerals and pigments that are micro-pulverized to allow skin to breathe while protecting it from airborne pollutants,” says Judith Barran, Philippine distributor of Jane Iredale Mineral Cosmetics. “It stays on the skin and you rarely need a touch-up. Since it’s water-resistant as well, it won’t crease or smear during exercise.”

Adriane Quisumbing, makeup artist for Jane Iredale Mineral Cosmetics, removed my makeup with the Magic Mitts. She just soaked them in water and my makeup disappeared without washing my face. Then, she applied Jane Iredale’s mineral makeup on me. I just noticed how flawless and dewy my skin looked. No wonder Sarah Jessica Parker and Helen Miren are huge fans.

I got so excited by this award-winning mineral makeup line, especially the Liquid Mineral foundation. It comes in a clear bottle and you will see tiny balls of foundation immersed in clear liquid. I love it because it diminished the appearance of my frown lines, minimized my pores and evened out my skin tone for the ultimate flawless finish.

Dig this really cool makeup: the PurePressed Base with SPF 18 and Amazing Base with SPF 20 disguise any skin discoloration that will last the whole day. Oily-skin people will love the Absence Oil Control Primer, which is a cream-to-powder primer that controls oil or the Amazing Matte Loose Finish Powder that absorbs oil. Acne-prone skin can also use this makeup line as titanium dioxide and zinc oxide have anti-inflammatory properties.

To hide all kinds of imperfections, there’s the Active Light Under-Eye Concealer (calms tired eyes and reduces puffiness), Circle/Delete (comes in two shades to nourish the eye area), Enlighten Concealer (peach/orange cream to neutralize brown spots) and Disappear (with green tea extract that controls blemishes and covers tattoos).

A little blush can go a long way, as Jane Iredale’s PurePressed Blush is so versatile that it can be used anywhere on the face. For those obsessed with bronzers, the Brush-Me Bronze and the So-Bronze are perfect for you as they give a radiant glow. Another favorite product of mine is the Moonglow. This four-shade palette made with 24-karat flakes comes in shimmering golden-bronze shades for the eyes, cheeks and lips for the ultimate golden goddess look. It even won Allure magazine’s editor’s choice for Best Natural Wonder.

For the eyes, prep the eyelids with the Lid Primer. Then, apply the PurePressed eye shadows with fashionable colors that come in single, double or triple palettes.  Other eye-opening products include the eye pencils, liquid eye liners, eye highlighter pencil and cream-to-powder eyeliners.

Lash out on the PureLash Extender and Conditioner, which is good before applying mascara. Then, use PureLash mascaras in either mild and water resistant or lengthening and thickening. There is also a PureBrow Gel for tinting the eyebrows the natural way.

Your lips are sealed with a kiss thanks to PureMoist Lip Colors in every shade imaginable. Top it off with the PureGloss, the ultimate lip-gloss with a tingly mint and ginger flavor. Other lip things include the PureMoist LipSheres, Lip Definers, LipDrink with macadamia nut oil to moisturize or condition the lips or the More Lip, a great-tasting citrus plumping balm.

The great thing about mineral makeup is that it has become quick fixes, or time savers all in one. Expect non-comedogenic, supreme coverage, broad-spectrum sun protection against UVA and UVB rays and water-resistance for beauty that doesn’t sound out of touch.

“The most beautiful cosmetic you can wear is a healthy skin,” concludes Barran. “That’s why everything Jane Iredale developed is a true extension of skincare. This brand is not just a refinement of conventional makeup, it is a new technology that that’s good for the skin.”

At last, beauty that’s healthy and easy. Now, that’s the wonder of minerals.

* * *

Jane Iredale Mineral Cosmetics is available at True Scents and Minerals Inc., Arcade 6, Renaissance Hotel, Makati; Caswell-Massey EDSA Shangri-La; Jesi Mendez Salon, Macapagal Road, Parañaque City; Sonya’s Garden Bed and Breakfast in Alfonso, Cavite; Advanced Aesthetics in Fort Bonifacio and Madrigal Business Park; and Makati Medical Center suite 205/222.

vuukle comment

IREDALE

JANE

JANE IREDALE

JANE IREDALE MINERAL COSMETICS

MAKEUP

MINERAL

SKIN

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