Real women, reel glamour
Women in
But with a woman-centric new project from Clinique and
In a contest that appeared in the January 2007 issue of Glamour, readers were asked to write a short essay of 750 words or less about an important event, encounter or moment in their lives when something made them victorious, empowered and happy. Three winners were chosen and Glamour partnered with Clinique to script, produce and screen the three short films. The theme of this year’s project was happiness, celebrating Clinique’s Happy fragrance, and the films all feature happiness as part of the storyline.
“Clinique Happy was scientifically tested to inspire happiness,” said Catherine Frieder, Clinique’s executive director of global marketing. “Like the fragrance, Glamour Reel Moments also creates happiness with stories by, for, and about women. These films remind us why we should feel good and be happy.”
The films were shot in
Kirsten Dunst directed Welcome, a 12-minute-long modern ghost story starring Winona Ryder as a mom moving into a house with an unexpected occupant.
Kate Hudson directed Cutlass, a 16-minute film starring Dakota Fanning, Kurt Russell, Virginia Madsen,
Glamour Reel Moments has already established a genuine community of women in
This year, Glamour is expanding the project with two new efforts to further encourage female directors and stories about women. The first is a Reel Moments filmmaking grant, which will give one female recipient in the industry the opportunity to make a directorial debut along with the high-profile women involved in the project. In addition, Glamour is launching a Reel Moments summit, which will reunite alumni of the project and other notable industry women to discuss topics for women in film and identify the important stories about women that need to be told on the big screen.
In the billionaire boys’ club that is
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You can watch “Glamour Reel Moments” at www.clinique.com or www.glamour.com.