High on euphoria

Back in the Seventies, American fashion designer Calvin Klein partied really hard in New York’s Studio 54 together with Andy Warhol, Liza Minnelli and Bianca Jagger. That is, according to Colin Mcdowell’s article, Life after Calvin Klein from the London Times.

Known for his trademark jeans, I will never forget Calvin Klein’s provocative ad campaigns that featured partly naked models in exotic poses. Remember Mark Wahlberg and Christy Turlington in sexy underwear? He sort of helped them become famous. Then, British waif Kate Moss who launched the unisex perfume CK One.

If you are a fan of the subtle yet distinct scent of pomegranate, you would definitely fall in love with Calvin Klein’s Euphoria for women. Launched last year, this fragrance is a marriage of exotic fruits and seductive flowers that excite the senses.

"Euphoria is about a journey without limits. Inspired by a newfound freedom, it’s about living one’s dream," says Calvin Klein.

To make the scent addictive, pomegranate, persimmon and lush green accord are blended. To make it mysterious and intoxicating, rich black orchid, dewy lotus blossom and sensual champaca flower are combined with liquid amber, mahogany wood, cream accord and black violet for a sensual musk that lasts.

Calvin Klein and designer Fabien Baron designed the bottle as a "modern interpretation of sensuality – sleek and sexy, polished yet organic." It comes in 30 ml, 50 ml and 100 ml. Plus, there is a sensual touch parfum gel, skin lotion and bath and shower crème so you can be in a state of intense happiness all day long.

In Euphoria, CK has created a provocative fragrance for women that hints at delicious and sexy. To women, it gives them "permission to lose their inhibitions and explore their most intimate dreams and desires."

Just this month, Calvin Klein launched Euphoria for men. Following the sentiment of Euphoria for women, this fragrance is about satisfying your most intense desires, which are free of limits. It’s about passion that stops at nothing. Think addictive. Think fresh. Think oriental.

Euphoria for men is a powerful and seductive expression of masculinity, which aims to reveal the mystery of a man who knows what he wants. It is a scent that begins with a lively, powerful opening of ginger pepper cocktail, raindrop accord and chilled sudachi (a citrus fruit common in Japan).

To make the fragrance really sensual, herbal heart notes are subtly intertwined with a soft and aromatic heart of black basil, cedar leaf and hydroponic sage. For a more masculine scent, there is a rich and luxurious mixture of patchouli, creamy suede, solid amber and Brazilian redwood.

The container has an "architectural feel." It is modern yet sophisticated in appearance: clean lines and curved contours encased with a silver metal frame. Euphoria for men comes in 50 ml and 100 ml eau de toilette spray. There is also an after shave, after shave balm, body wash and deodorant to complete the collection. Truly a masculine fragrance that redefines contemporary sexiness.

Whether for women or men, Euphoria connects with the new sense of freedom that CK currently enjoys when he travels around the world and is inspired by different people from different countries.

So, when you feel a whirlwind of emotions like obsession, eternity, escape, contradiction, crave, truth and euphoria, you know you’re smelling distinct fragrances from the world of Calvin Klein.

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Euphoria by Calvin Klein is now available at all leading department stores nationwide. E-mail love-hate whatever things to becca_rodriguez@yahoo.com.