Pure and simple

The little black dress is definitely a woman’s ultimate fashion fix. With a strand of pearls and vintage sunglasses, the LBD can make you look glamorous like Audrey Hepburn in Breakfast at Tiffany’s. Better yet, it can definitely hide bulges or baby bumps.

Probably the most annoying thing about wearing a black dress or other black ensembles are those hideous white marks that your deodorant leaves behind. Embarrassing, huh? Especially if you are about to go on a hot date or business presentation.

Thankfully, we don’t have to feel that way anymore. Recently, Nivea launched Deo Pure at Edsa Shangri-La Hotel with a get-together party. Nivea Deo Pure is the white-mark solution, with a unique formula that makes white residue a thing of the past. Yes, that means no more unsightly marks on clothes and skin.

"Nowadays, a black dress is a fashion staple. When you wear black, you don’t want to get white streaks on it," says Rica King, Nivea marketing director. "As the world’s expert in skincare innovation, Nivea developed Deo Pure to answer the clamor for a deodorant that not only gives superior underarm protection, but also does not leave any white stains on your dark clothes and skin."

For most people, the best deodorant should offer 100-percent protection against odor and perspiration. In an internal Nivea market-research study, 72 percent of those who were surveyed wanted a deodorant that would not leave white residue on the skin and clothing and 59 percent demanded a very high level of protection.

Dig this: Nivea Deo Pure has an innovative formulation that offers reliable, 24-hour protection against underarm odor and perspiration with their effective deodorizing and antiperspirant action. Nivea Deo Pure contains a subtle fragrace that is modern and feminine with a light, aquatic scent. Plus, it comes in 50 ml spray and 25 ml and 50 ml roll-ons in clean-and-clear packaging. All are dematologist-tested, mild and suitable for all skin types.

The Nivea deodorant Pure spray has a innovative technology based on advanced Beiersdorf skin research expertise. Scientists have managed to introduce a water-in-oil emulsion into an effective deodorant. There is no alcohol or colorants. The only active ingredient is aluminum chlorohydrate, which provides an optimal combination of mild Nivea care and invisible antiperspirant amd deodorizing protection. It also guarantess a dry-skin sensation without leaving any visible residue.

The Nivea deodorant Pure roll-on with 24-hour efficacy offers a great feeling of free skin due to its innovative formula. Out of Nivea’s expertise in skin care, its clear formula is specially developed to avoid white marks on clothes and to leave no visible residues on skin. It features nano-emulsion Ñü a light, transparent and alcohol-free antiperspirant formulation containing tiny droplets of lipids.

King concludes, "Nivea Deo Pure makes a strong statement that women should not be afraid of stains."

At last, no more white-mark mishaps.