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White is beautiful | Philstar.com
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Fashion and Beauty

White is beautiful

CHUVANNESS - CHUVANNESS By Cecile Van Straten -
The packaging may not look "modern" or what you expect of a Japanese product. But don’t let the hexagonal blue bottle or Kanji logo fool you. Millions of Asian women – and men – have sworn by Kose’s Sekkisei whitening products since it launched its medicated lotion in 1985 and cream in 2000.

Over 23 million bottles of Sekkisei lotion have been sold since then and the number of users continues to rise.

Because of its visible results, Kose’s products have remained popular in Asia for almost 20 years.

Now, Rustan’s Essenses carries their full range of creams, lotions, essences and emulsions. Priced higher than your average, Sekkisei promises to lighten skin, remove discoloration and prevent the appearance of dark spots.

This May, Essenses brings in Sekkisei Recovery Essence Excellent, which is "very big in Asia," according to brand manager Rieko Ishizawa.

It’s a high-penetrating moisturizer with whitening ingredients and a gentle herbal scent to relax your mind. Japanese and Chinese herbal extracts are used to achieve moisturized, translucent skin and prevent the production of melanin-and UV-related spots.

Other Sekkisei products you’ll find at Essenses are:
Sekkisei White Powder Wash
>A moisturizing powder wash and cleanser blended with Chinese herbs to enhance whitening and hydrating effects. Its rich creamy lather completely removes dirt and dead skin cells to reveal a brighter complexion.
Sekkisei Lotion
Japan’s number one whitening lotion enhances the skin’s natural defense system and helps eliminate dull skin by promoting blood circulation.

Three oriental herbs are used to brighten, moisturize, and act as anti-inflammatories. This product prevents aging spots, regulates excessive sebum and improves the firmness of the skin.
Sekkisei Emulsion
Use this to achieve extra moisture for very dry skin. It softens skin while inhibiting melanin production. Five oriental herbs are used to brighten and moisturize skin. It is quick absorbing, light, and highly emollient.
Sekkisei Essence Excellent
This is a creamy, lotion-like moisturizer, which targets dark spots, freckles, hyper-pigmentation and sun-damaged skin.

Blended with several Chinese herb extracts to help even out skin tone, Essence Excellent improves dryness, dullness and roughness of the skin.
Sekkisei Cream
A light, water-based cream to enhance the whitening effects of Sekkisei lotion, Japan’s number one moisturizing cream inhibits melanin formation and prevents age spots and freckles. Sekkisei Cream also eliminates dull skin by promoting blood circulation. Five oriental herbs are used to whiten, moisturize, and act as anti-inflammatories.
Sekkisei Cream Excellent
This intensive moisturizing cream provides instant hydration and suppleness to dry skin. Use this to fight the appearance of aging. Contains seven Asian botanical ingredients and meadow foam oil.

The cream absorbs quickly into skin and gives a luminous complexion, while enhancing whitening benefit to the skin.
Sekkisei Day Essence
Designed for morning use, its active whitening ingredients permeate deeply into the keratin layer. This controls melanin production and inhibits the formation of blotches and freckles caused by excessive sun exposure.

Day Essence differs from most UV-block products that tend to produce an uncomfortably sticky feeling. It becomes an ideal makeup base because it dries without leaving any residue on the skin. Foundation glides on more easily and provides longer-lasting coverage with a highly even film.

Can be applied anywhere, even on areas that tend to sunburn, such as around the neck, on the back of the hands, and on the arms.
Sekkisei Herbal Esthetic
A one-minute mask that moisturizes, firms, and whitens skin.

Enables the easy removal of pore-clogging residues that can lead to darkened skin tone and pigmentation.

Smoothens rough and uneven skin. It repairs damaged skin and suppresses melanin production.

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