Whitening, the cyber-speed way

I know you must probably be sick and tired of me rambling on about skin brightening products. But believe me, once you start using them, you will get hooked. Besides, all the efforts we take to make the skin look absolutely gorgeous will be so worth it in the end.

So, if you want a clear, bright and luminous complexion, try Estee Lauder’s Cyber White, a regimen that combines skincare-brightening technologies designed for sensitive Asian skin. It will only be available in Asia. Cyber White works wonders in cyber speed: It whitens 50 percent faster compared to other brands.

"Cyber White, the total brightening network, works in four ways to achieve a brighter, more radiant and even-toned looking skin," says Marian Yu, associate brand manager of Estee Lauder.

It protects the skin from free radicals and environmental stressors. Then, the skin is calmed to help minimize irritation and strengthen its defense system. Next is prevention of irritation due to water loss. Finally, the skin is corrected. Say goodbye to uneven skin tone and hello to clear skin.

"Thanks to a unique blend of ingredients and technology, Estee Lauder has been able to develop as skincare brightening formula that addresses these four cornerstones of skin brightening," explains Yu. The RHG3 complex with rice bran, encapsulated hinokitol (from red bark) and green tea polyphenols soothe the skin and help prevent future pigmentation. The Melanase 2XB mimics the skin’s melanase and destroys dark spots and pigmentation. Boosting complex contains concentrated levels of glucosamine, a sugar derivative to help products penetrate into the skin and work faster to revive skin’s natural glow. Glacial Milk is water that comes from glaciers and rocks that contain energizing micro-minerals that make the skin exude a "glacial-like" transparency.

Estee Lauder created new intensive products in the Cyber White line that will make the skin brighter than ever:

Cyber White UV Power Protector SPF 50

I think summer is the best time to brighten the skin after all the damage the sun has caused. Protection is still the key to have gorgeous skin. Cyber White UV Power Protector with SPF 50 (P2,450) is a lightweight base that provides the skin with a shield against UVA/UVB, pollution, and free radicals. Usually, products that contain SPFs are thick but this one is perfect. I like its non-sticky feel, too. Just apply before moisturizer, foundation, and you will get well-protected skin.

Cyber White Intensive Night Brightening Series

The skin rests while we are sleeping and it is during this time that ingredients penetrate effectively. For a brightening boost, the Cyber White Intensive Night Brightening Series (P3,850) works to optimize the skin’s renewal cycle. It really has a great texture. Well, this product works to exfoliate the skin. Plus, the great thing about it is that it has a "dual-phase" liquid serum with oil-soluble and water-soluble ingredients. The pack contains three vials to be used for seven days. Skin wakes up looking more radiant than ever.

Cyber White Detoxifying Radiance Mask

To give your skin a radiance boost, try the Cyber White Detoxifying Radiance Mask (P2,900). This rich, creamy mask clears and brightens the skin. It works to absorb excess sebum and impurities, and reduce enlarged pores as well. Plus, the skin is revived because the mask prevents the impact of skin stressors. Apply a thick layer, tissue off after 10 minutes, and rinse off. When I used this product, my skin felt so calm and re-hydrated.

"Cyber White skincare regimen is the face of the future: clear, bright, luminous and flawless," concludes Yu. "A multi-pronged and comprehensive complexion care package that not only hits the delete button on dark spots, dullness and discoloration, but does so gently and protectively."

Now, that is what I call cyber-speed whitening, indeed.

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Estee Lauder’s Cyber White is now available at Rustan’s Department Stores. E-mail love-hate whatever things to becca_rodriguez@yahoo.com