TW Steel CEO launches ‘Pilot Your Life’

MANILA, Philippines - Known for being “Big in Oversized Watches,” noted watch brand TW Steel recently staged a full day of celebration to introduce its latest collection, propelled in turn by an inspirational worldwide campaign, in Manila. No less than TW Steel CEO and co-founder Jordy Cobelens flew in to meet with members of the media to introduce the Dutch brand’s latest line, the TW Steel Pilot Collection that includes aeronautics-inspired pieces executed in the unique TW Steel manner.

Cobelens also spoke about the “Pilot Your Life” campaign; a drive parallel to the collection that recognizes how individuals can take bold moves to reach their goals and ambition. The event was graced by select “Icons of Inspiration” – local heroes that have battled through life’s challenges and piloted their way to success.