Lyric to distribute Casio digital pianos, keyboards
MANILA, Philippines — Musical instrument retail chain Lyric is now the official and exclusive distributor of Casio digital pianos and weighted, portable keyboards in the Philippines.
The partnership between two music equipment titans brings Casio’s world-renowned digital piano innovations — including the Celviano, Privia, and Casiotone series — to Filipino musicians and hobbyists nationwide through Lyric’s 24 retail stores, numerous third-party dealers, and its online platform.
The collaboration marks a landmark development for both brands, united by their shared mission to make high-quality musical instruments accessible to all levels of musicians.
With this agreement, Casio's distribution and representation in the Philippines are now officially under Lyric, ensuring that musicians and potential consumers get to experience Casio's exceptional quality with comprehensive service, local availability, and technical support.
Casio's Celviano Grand Hybrid series, developed in collaboration with legendary piano maker C. Bechstein, bridges the best of acoustic tradition and digital innovation. It offers the touch, tone, and response of a concert grand piano enhanced with cutting-edge sound technology.
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Meanwhile the Privia series redefines performance and portability for professionals and studio musicians, with special features like seamless Bluetooth connectivity and an authentic hammer-action feel in a sleek, lightweight form.
For beginners and hobbyists, the Casiotone and CDP series deliver powerful sound, expressive dynamics, and unique functions such as pitch bend wheels and bundled stands, making them ideal choices for learning and performance.
"Lyric and Casio share the same commitment of creating and providing new value keyboards through innovation," said Alma Joy Cristobal, President and CEO of Lyric.
"Casio's focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression."
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