RC Cola’s new product clicks
MANILA, Philippines - In an effort to provide its customers with a satisfying cola drink, ARC Refreshments Corporation (ARC), the licensed bottler of RC Cola International in the Philippines, recently introduced RC Click, the first 250 ml. canned cola drink in the country.
The new packaging allows consumers to enjoy the beverage in just the right amount. In its latest survey, ARC learned that the bigger sized 330-ml. soft drink packs are more than enough to quench one’s thirst in a single drinking session.
This innovation in product packaging from ARC also allows cola drinkers to better appreciate RC Cola’s crisp, satisfying flavor anywhere they go and with more size options to choose from. The canned soda is easy to chill and serve and has a one-year shelf life.
The easy-to-open aluminum packaging allows soft drink lovers to enjoy RC Click at a more affordable price point of only P11 per cold can. During its initial launch, the cola’s new size and packaging was well received by consumers, retailers, dealers and sub-dealers.
“Customers love RC Click’s packaging/design,” Garcia said.
RC Click is available across bottling and distribution plants of ARC nationwide, which includes Antipolo, Bicol, Canlubang, Isabela, Pangasinan, Caloocan, Pampanga, Davao, Misamis Oriental and Cebu.
RC Cola products have a balanced blend of the right ingredients to suit Filipinos’ distinctive taste. ARC, its producer, bottler and distributor in the country, also manufactures other soft drink brands like California Fruity Orange, Juicy Lemon and Arcy’s Rootbeer.
