The business of fitness

MANILA, Philippines - The desire to be fit is no longer just a fad. And since the mounting stress from today’s harried lifestyle can no longer be ignored, many establishments are seeing the importance of putting up on-site fitness centers as an incentive for their members and employees to exercise, get active and be healthier.

This surge in the demand for fitness equipment has been witnessed by Juanchit Jose, general manager of The Finix Corporation,  one of the pioneers  in providing the latest and top-of-the-line exercise machines to a wide spectrum of the local market during the last 20 years.

“Filipinos started to become health-conscious as early as 1995, about the same time when The Finix Corporation was established by Techno Holdings Corporation.  Back then, Finix was already supplying fitness equipment like the Precor brand to hotels, condominiums, gyms and resorts. Precor is an innovative company that invented the rowing machine, elliptical cross-trainer and the adaptive motion trainer or the AMT. They have the best technology in their cardiovascular machines and are constantly improving their strength line,” says Jose.

Aside from Precor, Finix also carries other brands such as Hoist, Impulse, Bosu balls and Vipr, sports flooring and artificial grass.

Jose explains that investing in quality products will save companies more money in the long run because these are more durable and engineered to withstand frequent usage.

Finix boasts a highly-trained service team that will help clients in installing the machines and providing excellent after-sales customer support.

“What we also do is let our products speak for themselves. We bring clients to our showrooms and other venues where we have installations and let them try the different types of equipment.  We have demo units which we lend to our clients so they can experience the machine before they decide to purchase,” Jose expounds.  “We have service technicians who are  trained and certified abroad by our principals.”

He and his team attend fitness expos around the world to see what new products are out there and try to bring them to the country. Clients can take a good look at the latest innovation in fitness at the Finix main showroom in Pasig City.     

Among those  showcased are the Precor treadmills equipped with the patented Ground Effects and Integrated Footplant technology, which absorbs impact and adjusts to natural fluctuations in stride; the Precor Elliptical Cross Trainer built with the exclusive CrossRamp technology that allows the user to target different muscle groups with just a click of a button; the Adaptive Motion Trainer which lets fitness enthusiasts personalize their workouts; and the P80 Console which features a touch screen and comes with pre-loaded exercise programs.

As Finix nears its 20th anniversary in the industry this year, the company is coming out with more exciting and innovative products.  Topping the list is the much-talked about Hoist Fitness Systems, a US-based brand of strength training products for commercial and residential markets that is very popular not only in the US,  but in Europe and Korea as well.  Precor also has new exciting  products coming out this year.

“The fitness industry is not going anywhere but up. We will keep on offering innovative products at the best possible prices and continue to serve our customers by matching them with equipment that would suit their needs in line with our goal to become the number one fitness equipment provider in the country.”

For inquiries, call 915-1698 to 99, 552-1588 and (032) 236-5473, visit The Finix  Corporation showrooms at 420 Francisco Legaspi St., Maybunga, Pasig City; second floor, Serendra, Fort Bonifacio Global City; and 12 Adolfo C. Fick Building, Hernan Cortes St. corner S. Cabahug St., Ayala Access Rd., Madaue City, Cebu or log on to www.finixcorp.com and www.facebook.com/finixcorp.