7-Eleven & Caltex map mutual growth with 50th store

MANILA, Philippines - What happens when two highly trusted retail consumer brands strike a formidable alliance? Besides a growth momentum and augmenting the need for a higher, more defined spectrum of value-added services, such relationship signifies a strengthened bond between partners. 7-Eleven has fully realized this when it achieved another milestone in convenience store retailing, as the world’s highly successful franchise brand and partner Chevron-Caltex recently opened their 50th store located at the corner of Meralco Avenue and Julia Vargas, Pasig City.

Welcomed via a grand ceremony, the launch was witnessed by key company officials from both Philippine Seven Corp.(PSC), the exclusive local franchisor and Chevron Phils. Inc. (CPI), marketer of international energy brand Caltex, along with other important guests.  

The partnership of PSC and CPI started in 2009, according to PSC president Jose Victor Paterno, and is among the first in Asia and deemed the most successful joint venture between two global brands in the Philippines.

Paterno says, “By sharing common values and philosophies with Caltex, which is to focus on the franchisees and to treat customers with utmost personalized servicing and premium products, 7-Eleven and Caltex have managed to achieve mutual growth targets and expectations,” he noted.         

Peng Xiaofei, vice president, Asia Pacific Products of Chevron, says, “This is indeed a very important multiple-party partnership. I hope we all become bigger and bigger, and I am looking forward for the partnership to achieve 100 stores,” he added.  

Peter Morris, country chairman of Chevron, says with the synergistic tie-up between two brands, Caltex is looking forward to a more prosperous business season in the coming year. “Especially with 7-Eleven nearing its 1,000 store mark, we at Caltex are also excited to become part of another milestone,” noted Morris.

The commitment to serve and provide services for customers — from everyday passers-by to motorists in the metro as well as in key provinces and cities in the country — is the key value proposition that works best to the advantage of both 7-Eleven and Caltex, differentiating them from other competitors. By distinguishing themselves in the cluttered marketplace of brands and messages, 7-Eleven and Caltex are able to successfully connect with target consumers, partners, and prospective investors like franchisees and dealers.

The expansion of the 7-Eleven-Caltex store format has spawned greater convenience features that allow consumers access to round-the-clock services and grab-and-go food, grocery supplies and fuel refilling --- all in one strategic location.

Owning the 50th store is already a proud accomplishment for any entrepreneur, but partnering with not only one but two stellar industry players is another fete that’s worth the jubilation for 24-year-old franchisee Christian Guillermo.  “As a believer of 7-Eleven’s franchise system, and now as a part of a long-standing relationship between two market-leading companies, I’m challenged and extremely excited at the same time to manage my first C-store,” said Guillermo.    

7-Eleven’s franchise package offers aspiring partners a unique opportunity to benefit from a proven system and ongoing support. Apart from the preparatory training, partners are lent with assistance especially at the first crucial stages of operational transition.  

Currently operating 998 stores, 7-Eleven remains the top convenience store outlet in the country. Its network of stores and expansion plans are concentrated in Luzon, covering areas in the National Capital Region (NCR), Calabarzon, Cordillera Administrative Region (CAR), Central and Northern Luzon, and Bicol Province. Its recent provincial expansion has extensively covered the Visayas, starting with Cebu and Bacolod, and North Luzon, particularly the provinces of Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales, La Union, Pangasinan, Baguio and Ilocos.  

For inquiries, call 726-9968, 0920-9508651, 0917-8711686 or e-mail franchising@7-eleven.com.ph or visit www.7-eleven.com.ph.