Cat@lyst launched for social change

MANILA, Philippines - Be the start. Lead the change.

This is what Cat@lyst, a Tattoo-branded corporate social responsibility initiative in partnership with the Global Shapers Manila Hub, envisions today’s youth doing — causing a chain reaction of positive action to make a difference in society using modern technology.

Tattoo, the most reliable mobile broadband powered by Globe, takes the advocacy of Global Shapers to bring the Cat@lyst vision to life. The Global Shapers Manila Hub is composed of young, extraordinary individuals with great potential for future leadership roles in society.  It is part of the Global Shapers community, a global program of the World Economic Forum.

For its first project, Cat@lyst seeks to harness creativity, energy and social media through a youth challenge with the Global Shapers acting as mentors. Some of the Global Shapers are Tattoo ambassador Bianca Gonzalez; Save Philippine Seas co-founder Anna Oposa; San Vicente, Palawan Mayor Pie Alvarez; doctor and researcher on neglected tropical diseases Harvy Liwanag; and Mano Amiga Academy co-founder Lynn Pinugu.

Both Tattoo and the Global Shapers are working hand-in-hand to encourage the youth to make concrete and feasible solutions to the problems of their communities such as air pollution, traffic enforcement, and crime prevention, among others.

“We are looking for a realistic solution that has an ICT component and has the potential to be replicated in other communities,” said Dong Ronquillo, head of Tattoo Nomadic Broadband Business. “We need young people who have a genuine desire to help.”

Bianca Gonzalez, one of the most active members of Global Shapers Manila Hub and a Tattoo ambassador, said,  “We have a lot of exceptional young people who can act as a catalyst toward social and economic change.  So together with Globe, we want to harness their capabilities with the help of ICT and social media to come up with realistic solutions to real community problems.”