Centrum launches online tool for tracking one's nutrition

MANILA, Philippines - Spending time at the gym is one thing, but are you watching what you eat?

Just like a car in need of the right amount of fuel to function properly, the human body requires us to be fed the right kind of food to work well from day to day. That’s where the concept of nutrition comes in. Philippine Nutrition Facts and Figures of 2008 by the Food and Nutrition Research Institute at the Department of Science and Technology shows that 70 percent of Filipino households don’t get the right amount of vitamins and minerals they need every day.

Centrum continues to be committed to the value of health and wellbeing among Filipinos. The world’s leading provider of multivitamins reaches another milestone by launching its new revolutionary website containing its new health tool, the Centrum Nutri Coach — keeping up with the brand’s stand on placing prime importance on health and nutrition.

To communicate this message, select members of the media and the blogosphere took part in an interactive launch showcasing another breakthrough in the science of wellbeing at the Mind Museum, The Fort Global City last Sept. 26. Stressing the advantages of playing an active role in tracking one’s nutrition, Centrum’s part in helping the Filipino household gets materialized via the Nutri Coach.

This innovative online tool allows you to input exactly what you eat daily from a variety of food choices that include Filipino favorites like inihaw na pork chop and halo-halo into a virtual “plate.” It also takes into consideration other traditional components of health and nutrition like level of physical activity and age. All this information can then be used to compute your general state of nutrition and give you tips on how to improve your nutritional habits. Alongside the creation of the new health tool, Centrum also announces the entry of its newest celebrity ambassador, Mikael Daez.

True to Centrum’s health and wellness philosophy, the new GMA-7 rising primetime lead actor embodies the complete package. Crossing over to television screens after thriving in the modeling arena, Daez has shown promise in braving the world of acting. After dabbling in supporting roles in television series (Amaya and My Beloved) and films (Temptation Island), Daez embarks on another feat, copping the lead role in the remake of a GMA-7, classic Sana Ay Ikaw Na Nga. On top of his busy schedule of late-night tapings and early call times, Daez still manages to squeeze in time to enjoy his athletic activities.

Nutri Coaches Jiro Shirakawa, Cris Lomotan, Jason Saguinsin, Kylie Versoza, Lancer Serrano, Mark Rosales, Kris Melendres, Mitch Moran and Jazel Mercado

“More than making sure that I get to restore my source of energy through keeping track of what I eat, taking Centrum is undoubtedly a big help. It’s all about making it count,” says the new ambassador to wellness.

“The real message that we want to put across our market of health-loving individuals is the idea of the good that comes from keeping track of everything. Above all else, valuing one’s nutrition is instrumental in having complete health awareness. You have to eat right, right now. It’s now or never,” notes Joy Ong, product manager, Pfizer Consumer Healthcare.

With the revolutionary addition of the Centrum Nutri Coach and the introduction of Mikael Daez to head the brand’s drive to health consciousness, Centrum can ass more and more Filipinos, “Are you on the right track?”