Ever Gotesco Malls highlight fun, accessibility, and value for money in new marketing campaign

MANILA, Philippines - For more than 30 years, Ever Gotesco Malls have been part of the Filipino lifestyle. In fact, Ever has been “ever-faithful” by providing the needs of its target market through the years, pioneering the “one-stop-shop” concept way ahead of everyone. As the market evolved, Ever Gotesco Malls became “community malls” where the surrounding areas benefited from shopping convenience, accessibility, and a value-for-money proposition. 

With this, Ever has unveiled “Sulit Everyday,” its new marketing campaign that aims to highlight what the Ever shopping experience is like.

“Filipinos work very hard for every peso they earn,” said Chie Arao-Santos, corporate marketing manager of Ever Gotesco Malls. “Because of that, they will only make a purchase if it is sulit. At Ever, we are known to provide the most sulit products and services. But we are going beyond that as we are giving our Ever loyalists more sulit reasons to shop, dine, and have fun at Ever.”

Aside from getting the best shopping experience, families and Ever patrons feel “Sulit ang Punta” with the malls’ surprise promos and exciting events. Early this year, “Ever Buddy Happy,” dubbed the first-ever mall game show, not only provided Ever-goers with fun and entertainment, but has also given away up to P25,000 worth of prizes to lucky customers. 

“Just by shopping at Ever Department Stores, supermarkets and mall shops for a minimum P500 purchase, Ever shoppers can join this exciting mall-based game show which has become a well-attended and must-see event in the community,” said Chie. “In fact, one of the past winners won goods and products that she is now selling at her sari-sari store.”

With popular contests such as the “Ever Kiddie Stars Search” and the “Ever Dance Crew,” talented kids and dance groups get the chance to become future stars in the entertainment industry.

As a bonus, Ever Gotesco Malls is giving its most loyal buyers and customers a new Loyalty Program specially made for them.

For inquiries, call 735-6901, or email marketing@evermalls.com.ph. Like them on Facebook: evergotescomallsofficial or follow them on Twitter: evergotescomall.