Globe beefs up concept stores in 2011

MANILA, Philippines - Continuing its commitment to deliver superior customer experience across the country, Globe Telecom has converted approximately 50 percent of its total store channel nationwide to full-service concept stores.

Last year, Globe opened retail concept stores at Trinoma, Gateway Mall, SM City Taytay, Eastwood Mall, Robinson’s Galleria, SM City Novaliches, SM City Marikina, SM City Masigan, Araneta Square, Sta. Lucia East Grand Mall, Shangri-la Plaza, Market Market, SM Megamall, SM Mall of Asia, Robinsons Place Manila, SM City Manila, SM City Sucat and Festival Supermall in Metro Manila: SM City Calamba, SM City San Pablo, SM City Lipa, SM CIty Bacoor, SM CIty Batangas, SM City Dasmariñas, Waltermart Tanauan, Solenad Nuvali, SM City Legaspi, SM City Naga, SM City Lucena, SM City Baguio, SM City Tuguegarao, Santiago City (Isabela), SM City Marilao, SM City Pampanga, SM City Clark, Waltermart Plaridel, Waltermart Sta. Maria, Balanga, Graceland Malolos and San Jose, Nueva Ecija in Luzon; as well as at the SM CIty Bacolod, SM City Delgado, SM City Iloilo, Elizabeth Mall, Toledo (Cebu), Dumaguete City, Iligan Gaisano Mall , Davao Gaisano Mall, SM City Davao, Robinsons Cagayan De Oro and Abreeza Mall (Davao) in the Visayas and Mindanao.

“Our aim is to please our customers and address even their special needs and concerns,” said Ramon Matriano, Consumer Sales head of Globe Telecom. “We will continue to expand our concept store to more areas in the country as we continue to hone and develop highly engaged, professional and competent store personnel as well as make constant improvements in our stores to provide the best possible customer experience.”

Raising the bar of innovation

Globe is the first telecommunications company to transform its stores from utilitarian payment and transaction centers to a one-stop shop that showcases the latest gadgets and consumer mobile technologies. Inspired by cutting-edge retail concepts from some of the world’s biggest telecom and retail companies, the Globe Concept Store offers not only a combined superior customer and after-sales support but world-class shopping experience as well. The blueprint Globe pioneered set the model for the retail concept now being implemented by other telcos in the country.

In 2011, Globe also added new features to the concept store to further reflect the company’s thrust of putting its customers first. A dedicated hotline was also set up for on-the-go customers who don’t have the time to queue at the stores for their after-sales concerns.

Offering a truly interactive experience

The Globe Concept Store features a trendier contemporary design layout, featuring a wide array of working mobile phones and gadgets that customers can actually try and test. There are also laptops with Wi-Fi and broadband connections for customers to do in-store surfing.

In addition, Globe has added new features to further reinforce the customer experience of subscribers and visitors alike. Select stores now have “Tech Coaches” or device experts selected from a pool of shop specialists, who can help customers with their smartphones and set up their apps, among others.

Last December, during the nationwide iPhone 4S launch, Globe also introduced special customer sessions or one-on-one tutorials for iPhone 4S availers to help educate them on the phone’s newest features and downloadable apps.

This year, Globe will continue to open more concept stores in strategic locations all over the country.