Ronnie Salvacion stirs up Starbucks Via Ready Brew
MANILA, Philippines - Passion and precision are two aspects that catapulted lensman Ronnie Salvacion to become one of the most sought-after advertising and lifestyle photographers in the country. His works are part of the city’s landscape, with countless billboards and shots that color the pages of every fashion and lifestyle magazine. Like any creative professional, Ronnie Salvacion has rituals to get his circuits running; his elixir to keep his creative energy flowing is a great cup of Starbucks coffee. For him, coffee works like an auto-focus sensor.
Coffee is his constant and most reliable companion after meals, before working out and during all the activities that constitute his daily life. As much as coffee stirs him up, hanging out for quiet time at Starbucks sipping one of his favorites — upside down crème brulee, caramel macchiato or iced chocolate — is his most convenient way to de-stress. Ronnie is just as keen about a great brew as he is about imaging subjects. This ace photographer will not settle for anything less than the perfect grind: “If it’s not brewed, I don’t get coffee at all,” he quips.
In the middle of the night in his posh pad, Ronnie sates his coffee craving by pouring a stick of Starbucks’ latest innovation, Via Ready Brew, in hot water and enjoying the aroma and flavor of 100-percent Arabica beans melting into perfect brewed coffee. Via Ready Brew also offers Ronnie the flexibility to brew an easy cup according to his current mood. Most often he prefers the extra-bold Italian Roast; during lighter days he enjoys Italian Roast Decaf or Colombia blends simply by adding water.
When it’s time for shutter action, a cup of Via Ready Brew shared with talents and clients gets the show rolling smoothly. Along with the lenses and lights that make up his equipment, Ronnie makes sure a box or two of Via is always on hand during shoots, especially when on location in remote areas, miles away from a Starbucks Coffee store.
For Ronnie Salvacion, Starbucks Via Ready Brew is like having a Starbucks Coffee store in his back pocket.
