DKSH'S unique service brings company more success

MANILA, Philippines - With the objective of creating a newly defined brand strategy and corporate design, the DKSH Group recently had a global re-launch of the DKSH brand. It was in the course of this re-branding that the term “market expansion services” was established. Market expansion services means that DKSH helps other companies and brands grow their business in new or existing markets. It defines DKSH’s service offerings and embodies its global market positioning. 

“We start by looking at the product and studying the market. Then, we put a business plan together and offer a comprehensive support package that encompasses sourcing, research and analysis, marketing, sales, distribution, logistics and after-sales services,” explained Dr. Joerg Wolle, president and CEO of DKSH Holding Ltd.

Headquartered in Zurich, Switzerland, DKSH builds bridges through the markets of Europe, Asia, Pacific and the Americas.

For manufacturing companies, DKSH’s Business Unit Technology supplies cutting-edge specialist machinery for industries. And to address Asia’s exploding demand for Western consumer goods, the company’s Consumer Goods Business Unit has helped initiate and successfully nurture the Asian success stories of many world-renowned Western brands such as Nivea, Montblanc, Campbell’s soup, and Levi’s, to name a few.

Locally, the DKSH Group is represented by DKSH Philippines (formerly SiberHegner Philippines). It provides market expansion services focusing on business unit performance materials which sources, develops and supplies a wide range of formulations, ingredients and raw materials for four business lines: Food and Beverage, Personal Care and Cosmetics, Pharmaceutical Formulations, and Specialty Chemical Industries. It also provides customers with value-added services such as new product ideas and improvements and supply chain support.

Meanwhile, the company’s food manufacturing operations under Edward Keller Philippines Inc. (EKPI), with its technical expertise and plant capabilities, enables local entrepreneurs to tap foreign and domestic markets. EKPI also helps foreign companies who want to reach Asian markets. 

Since 2002, DKSH has acquired 24 companies from 13 different countries.   Net sales have grown by 83 percent since 2002, and profits went up by 124 percent. It generates 95 percent of its net sales in Asia, the strongest growth market in the world and has minimal activities in areas hit hardest by the financial crisis. 

Patrocinia Cortez, president of DKSH Philippines Inc., says that the company’s good performance is due to a large extent to its well-balanced portfolio of services, good management and good workforce.

For his part, Dr. Wolle emphasized the potential contribution of the Philippines in sustaining its Asian strength. “Globally, we have achieved an excellent beginning into the new year, with results well ahead of the 2009 figures. I am confident that we will be able to turn 2010 into a new record year for DKSH. And in the Philippines, we have had a very good start. Our recently conducted strategy review confirmed that the Philippines is a key DKSH market and will be given the mandate to grow further by investing into new businesses, in industry experts and in supporting tools such as IT and other infrastructure assets.”