Fashion for young professionals

MANILA, Philippines - Young entrepreneurs and professionals who want to earn a certain level of respect in their respective fields know that they should dress the part. Success, after all, can easily be gleaned from one’s sartorial choices, combining the traditional and modern elements of good taste.

Since it was introduced in 1955, Original Penguin has been the brand of choice of young businessmen and professionals who want to communicate the passion and hard work that they put into their endeavors.

“Today’s young business owners and executives are more fashion-savvy. They are aware of the latest trends, but at the same time adhere to the classic business look and they have found Original Penguin to be one brand that can address this need,” says Cheryl Lao, managing partner of Anthem Shoppes, Inc., the exclusive licensee and retail partner of Original Penguin in the Philippines.

It’s no surprise, really, to find young men in various industries going for the brand that successfully melds the classic and the fashion-forward.

You will find men in Original Penguin, for example, hanging out in the hippest bars and cafes in the metro as well as the most distinguished resorts and restaurants out of town. 

They are seen sporting the brand while on their way to the gym or on their way home to their loved ones, in upscale social gatherings as well as laid-back family or class reunions.

As such, young businessmen and professionals who go for Original Penguin can sport the brand at their most stylish or at their most casual, style it with the most fashionable accessories or wear it simply as is.

Clearly, Original Penguin caters not only to a clientele with diverse business interests and professions, but also to a rich mix of young men who know that fashion is an important facet of success.

Original Penguin traces its roots to underwear company Munsingwear in the 1950s. The company specializes in ’50s and ’60s-inspired clothing, eyewear, footwear, and accessories for men, women, and children. The brand became popular when its golfer shirt became a hit among golf enthusiasts and important personalities of the era.

Chris Kolbe, former Men’s Divisional Merchandising manager at Urban Outfitters, reintroduced Original Penguin to younger, fashion-savvy consumers in 2003. Original has been likewise featured on popular TV shows such as Heroes and Gossip Girl.

Original Penguin shops can be found in Power Plant Mall, Shangri-La Plaza Mall, SM Mall of Asia, and SM Megamall.