Loop dreams
Popcorn strung up into garlands, string peppermint candy canes and bright, shiny apples as Christmas tree ornaments. In an increasingly environment-conscious society where the use of plastic and non-biodegradable materials is shunned, using food items as Christmas décor has become an attractive alternative. Thus, if not for the possible ant invasion, one would be tempted to hang Hot Loops’ festive, holiday-themed doughnuts on Christmas trees.
The names of Hot Loops’ donut variations such as Peanut Better, Choco-lickety, Berry Manilow and Ube Doobie-doo are sure to amuse.
“That’s the reaction we’d like to get,” says Bobby Go, GM of Hot Loops. The sweet treats have become a favorite among young people because the products incorporate a spirit of fun. “For kids, you have to be innovative with design as well as flavor. We want kids and kids at heart to have a lot of fun experiencing our products. And that is why we will continue to introduce flavorful new variants with catchy names. We’d like to continue this tradition of play and creativity.”
To reach its target market, Hot Loops will soon be making the rounds of schools, amusement centers, Internet cafes and other areas where young people congregate. In addition, over 100 Mini Stop convenience stores and selected Robinsons Supermarkets throughout the country will carry Hot Loops’ new product showcase and merchandising materials.
Aside from flavorful products, one of the best things going for Hot Loops is affordable cost. Candy donuts are priced at P9 per piece, Power Donuts go for P12 each, Premium donuts are P18 each and the regular or classic flavors are P15 apiece. There are “thematic donuts” that give a lot of fun for the price. While the regular Christmas donuts are sold at P16 per piece, the Yuletide season’s special treats — the 12 Donuts of Christmas — are P150 per dozen or P12.50 each. These are specially designed, chocolate-filled or choco-yeast mini donuts topped with colored frosting that depict various Christmas-related symbols such as candy canes or snowmen.
“We are confident that kids will like the products enough for their parents to keep on buying these,” says Go. “The sweet treats are very affordable and worth the hard-earned money.”
The value-for-money pricing is a boon in these trying times when every dent in the pocketbook for constant little treats may ultimately result in significant consequences for a family’s budget.
Entrepreneurs on the lookout for new and promising business opportunities might also be interested to know that to reinforce its presence and make its products even more accessible to the market, Hot Loops is also concentrating on its Dealership Program. What’s so hot about this? Apart from Hot Loops’ commitment to exciting, flavorful products that keep customers coming back for more, strong research and development ensures continuous product innovation to maintain variety and interest in the brand. Furthermore, store designs that stand out, full marketing, solid training and retraining support increase the chances of business success. And, as part of the highly respected Gokongwei business conglomerate, a strong and sizeable network base makes the Hot Loops dealership a superb business opportunity. Its attraction is that for a minimal startup investment, business beginners can launch their profitable ventures quickly and easily.
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To inquire about a Hot Loops business opportunity, call 672-2331 or 0922-819-5642. E-mail hotbusiness@hotloopsdonuts.com or visit their website at www.hotloopsdonuts.com.
