Technology is Samsung’s business… and business is good

Those who still lead analog lives are missing out. According to the executives at Samsung Electronics, the inclination these days is toward digital lifestyle. Thus, the Korean brand seeks to enhance the way consumers get their entertainment with its latest range of "consumer convergence products."

Unveiled at Samsung’s Digital Partners AV Roadshow is a comprehensive range of revolutionary products to "cement its leadership position in digital technology and convergence." On display at the Harbor Garden at the Hotel Philippine Plaza were high-definition television sets, audio-visual, as well as home and mobile entertainment range.

Samsung CEO and president Spencer Shim said, "The digital entertainment landscape is undergoing an unstoppable transformation, and we are excited to lead the revolution in digital convergence. We pledge to bring about a richer and more dynamic way of life with our breakthrough research and insight into the future of digital convergence."

How is the company doing in terms of business? Samsung announced record global earnings of US$57 billion. The company has led the industry in Southeast Asia and Oceania with over 22 percent increase in sales from US$7.3 billion in 2004 to a record US$8.9 billion in 2005. In our own neck of the woods, Samsung achieved sales of US$300 million last year in the Philippines, an outstanding 35 percent increase.

Business is booming because the products simply are exemplary. Samsung’s R7 Series LCD TVs boast an innovative and functional design, with a sleek panel that is built with hidden bar-type speakers. The R7 has control buttons situated on the sides. It has a sophisticated and elegant front surface, which makes it ideal for modern houses.

According to Shim, "We have seen explosive growth in demand for LCD TVs in the region lately, and the market potential in Southeast Asia is expected to hit US$2.4 billion by 2008. In January this year, our R5 Series hit the million mark in unit sales a year after its introduction in February 2005. (As the we all watch the culmination of the World Cup) and the timely launch of the R7 Series, we are confident of capturing the surge of sales of LCD TVs generated by the World Cup craze."

Also launched at the Samsung road show were the SlimFit Z40 TV, which is one-third slimmer than the regular flat CRT TVs. It is enhanced with a premium flat-panel design and it incorporates Samsung’s proprietary Nano Pigment Technology. Thus, the SlimFit Z40 TV offers "more color expressions, realizing the highest level of image quality that customers truly enjoy."

Other products in the Samsung arsenal are the Samsung PDP Q7, which is equipped with FilterBright technology that minimizes reflections in bright surroundings; the Samsung YP-Z5 MP3 Player, which is equipped with a 1.82" TFT-LCD screen and 35-hour battery life; Samsung HT-XQ100 Home Theater System, which boasts superb sound and gorgeous aesthetics; as well as Samsung’s VP-X210L Sports Camcorder, the next-generation camcorder that pushes the boundaries of hands-free video recording, and boosting a 25 percent improvement in recording time, 30 percent increase in battery life.

With the way Samsung is creating and marketing exceptional products, it is people’s business to get away from their analog patches, and explore into the digital lifestyle landscape.