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The business of starting over | Philstar.com
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The business of starting over

IT’S A WONDERFUL LIFE - Rod Nepomuceno -
Back in my elementary days there was one thing I feared in school. Not the bullies. (I was a very good politician back then, so I befriended most of them). Not the teachers either. (I had mastered the art of kissing ass by the age of eight, so I was OK with the faculty). You know what I really feared? It was that dreaded six-letter word – repeat.

I used to get nightmares about repeating – that is, of having to go through the same grade level all over again. I feared the embarrassment and the overall hassles. And I feared getting left behind and being talked about behind my back – "Oh, there goes Rod. He repeated Grade 4!"

Yes sir, I am Mr. Get-On-With-Your-Life-And-Move-Forward guy. I hate being stagnant and bringing up the rear. I don’t particularly enjoy having to dwell in something. In a big way, this fear in me was the main driving force why I studied so hard. And this fear remains with me to this day.

So, if I have to do a presentation, or perhaps a project, I try to make sure I do it really well – not so much for the sake of doing it well (which is the right attitude really), but in order to avoid the drudgery of having to do it all over again. In one sense, this is a good thing. But it could also be a disadvantage, too. Because in life, unexpected and unfortunate things do happen and when they do, whether we like it or not, we just have to stop on our tracks, and we just have to start all over again. When these things happen, I have to admit that I get a bit thrown off. It’s a pet peeve that I struggle with. That’s why I admire people who are able to master this art – the art of starting over.

Recently, I had lunch with Arlene Amarante, country manager of Motorola Philippines. MTV and Motorola have an extensive worldwide partnership so Arlene and I meet quite often these days to discuss business. One of the great pleasures in life is when you get to deal business with people you genuinely like on a personal level, and Arlene is one of those people. The moment she came on board Motorola, we hit it off immediately. Whenever we have meetings, we get to talk about other things besides business. And in my casual conversations with her, I realized that Arlene is one of those people I admire – one of those rare individuals who have mastered the art of starting over.

Arlene is fairly young (only in her 30s) but she has gone through so much in life already. A number of years ago, fate dealt a heartrending blow to this young lady’s life. Her husband Don was tragically shot to death.

"I had no inkling whatsoever," said Arlene. "We used to talk about death jokingly. Then, in the blink of an eye, it happened. I suddenly found myself in the morgue, dealing with all the details that come with death. Funny thing is, I was always so squeamish about death. But for some reason, on that day, I was fine. I had unexpected strength – it was so surreal." Arlene, surprisingly, is not uncomfortable talking about this dreadful chapter in her life. Most people I know would say, "Can we change the topic, please?" But Arlene is not like most people. And that’s why she stands out.

She did not go through a mourning period right after Don’s passing. It took awhile for her to mourn – a couple of years, actually – and only after a friend-priest told her that she should mourn so she can have closure. But in a way, she was able to cope partly because of the strength given to her by the unwavering support of friends. And the other major factor why she was able to recover quickly was that she wanted her son to be spared from the pain and chaos. She had two choices: succumb to the whole situation or be strong. She chose the latter.

Listening to her story, I admire her for her being able to pick up the pieces of her life after a debilitating loss like that, and then get back on track. What amazes me even more though is that she has gone beyond just getting back on track. After her loss, she went full speed ahead, has overtaken most of her peers, has taken the yellow jersey, and is now leading the pack.

"I tried to be strong, not so much for myself but for our son," Arlene continued. "I had to give him the impression that even if Daddy was gone, we were going to be fine. There was just no other way. If I had delved on the pain of dealing with my husband’s death and the whole chore of starting over, it would be tragic for both of us. Instead of putting all my energies in sulking and feeling self-pity, I harnessed that energy in being more focused and determined in my work. I immersed myself in work. And this was the momentum I used in starting over, and moving on with my life. And it has worked for me. Work has become my emotional outlet – and it’s a more productive outlet."

In a lot of ways, Arlene epitomizes the brand that she represents. Not a lot of young people know this, but Motorola was actually the pioneer in the telecom and mobile industry. When man went to the moon for the first time, NASA used Motorola technology to communicate with the astronauts. Motorola has always been an innovator when it comes to telecommunication. I remember, the first mobile phones that came out were the ones that came with a big, black bag and weighed a ton. And then they gradually became smaller, and then there was this cool clamshell phone that was the size of a big pencil case. All of them were Motorola phones. They were the only cell phones back then. But then, in the mid-‘90s, Motorola got left behind, partly because of complacency and partly because they did not seriously consider the growing needs of the cell phone user.

But Motorola is changing all of that, and Arlene is in the forefront of all the changes.

"My life is all about change, and that’s why I am able to deal with all the ups and downs in my life," added Arlene. "I am always in a hurry. I got married at 23. But this is the way I like it. But in order to cope with the speed, I try to strike a balance by doing a lot of different things – that way everything’s fun. It’s pretty much like our mobile phones now. We are constantly innovating and offering something new to the market because whether we like it or not, preferences change.

She shared, "And we offer various phones to cater to different kinds of people because we know people are different. We will be introducing phones that work in different zones. We will have phones that cater to specific lifestyles. We will have phones that will become one-stop entertainment portals. And, since we know there are people who don’t want complications in their lives, we will also come up with easy-to-use, basic phones. We will be sensitive to the needs of the market. We are now listening to the market more closely."

I asked Arlene about where she thinks the mobile industry is headed. She said, "The market is slowly using the phone for other things. Initially, it was just a tool to talk. Now the market is demanding other ways to communicate and exchange information. They now demand that their phones have Blue Tooth and infrared features. And they will demand for more. That’s just how it’s going to be. The demand for more opportunities to communicate – like being able to call from a plane – will just grow and grow. The cell phone will be the most important possession of people. The phone will be a statement of personality, and an object of utility – from camera to games to entertainment."

Motorola will be launching its newest cell phone, the E398, on July 16 via a big MotoMansion Party in a house in Forbes Park. It’s going to be rock star-type of a party. In a way, this E398 launch party symbolizes the return of a great giant star – Motorola. "Moto" is definitely back in the mobile scene, and back with a vengeance. With features like an MP3 player and a ring tone mixer, it is the epitome of cool. Motorola has not just started over –it’s taking over. And Arlene is at the helm and leading us all.

In a way, Arlene has taught me a lot of lessons. First, always be ready for life’s tragedies because they will happen. Second, when life hits you like a brick wall, don’t stay down – stand up and hit it back. And when that wall crashes down, the opportunities will be endless.
* * *
Thanks for all your letters! You may e-mail me at rodnepo@yahoo.com.

ARLENE

ARLENE AMARANTE

ARLENE AND I

BACK

BLUE TOOTH

BUT ARLENE

LIFE

MOTOROLA

PEOPLE

PHONES

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