Parker launches premium line of writing instruments
MANILA, Philippines - Parker introduces the Parker Premium range, a line of writing instruments that boast authentic, exquisite materials, stylish new finishes and precision craftsmanship.
The Premium line imparts a modern and distinctive vision to Parker’s signature models such as the Urban, Parker IM, Vector, and Jotter models of fountain pens, roller ball pens and ballpoint pens. Still sporting Parker’s emblematic arrow-clip, the new Premium collection is primarily characterized with the use of select, innovative finishes designed by Parker’s acclaimed art director Beatrice Fontana, whose work with major brands in the world of fashion and design has won her international recognition.
Combining timeless elegance with a more contemporary edge, every Premium model in the Urban, Parker IM, Vector and Jotter ranges features a variety of precision graphic designs and trademark square chiseling on chrome, brushed, or lacquered metal backgrounds.
Parker’s Urban line is known for its trademark fluid design — a curvy, ergonomic shape that serves both a practical purpose of imparting a firm, self-confident grip and an aesthetic function of bold, assertive style. The new look of the Urban line under the Premium collection enhances this fluidity of design with lacquered finishes and metallic effects.
The Parker IM Premium takes quality and value a step further to create a new, timeless classic with three new finishes that are scrupulously tailored to the cone shape of the original model. The Deep Gun Metal Chiseled sports a strong, consistent grid of square chiseled patterns in a hue of elegantly dark sophistication, while the Shiny Chrome Chiseled version exudes a more assertive shimmer with its gleaming surface and more selective, refined barrel chiseling. The Twin Chiseled model, on the other hand, contrasts chrome with dark metallic highlights and sports a unique vertical chiseling.
All Parker Premium pens are presented in a new equally premium gift box, making for the perfect gift idea for the most special occasions and for the most discerning connoisseurs.
