ArtPetron Wins Philippine Quill Awards
ArtPetron, the nationwide student art competition by oil industry leader Petron Corporation, was recently recognized by the Philippine Quill Awards 2008 with three Excellence Awards and two Merit Awards in ceremonies held recently at the Hyatt Hotel.
ArtPetron bagged three Excellence Awards in the Multi-Audience Communication and Publications categories. ArtPetron 2008: Alay sa Pistang Pinoy won the Excellence Award for Multi-Audience Communication, while the ArtPetron wall calendar and collaterals each received an Excellence Award for Publications. A Merit Award was given to Folio, ArtPetron’s magazine, for Publications Design, and another Merit Award was bestowed upon the ArtPetron website for Electronic/Digital Communication Skills.
ArtPetron 2008: Alay sa Pistang Pinoy garnered the Excellence Award for Multi-Audience Communication because of its outstanding planning and management skills — including research, analysis, strategy, tactical implementation, and evaluation — targeted at more than one internal and/or external audience. The ArtPetron wall calendar and fiesta collaterals, on the other hand, received the Excellence Award for Publications because of their exemplary showcase of technical skills — editing, writing, and designing — and their creativity and strategic alignment with Petron’s business goals.
The program’s Folio Magazine garnered a Merit Award for Publication Design due to the exceptional design of the publication showcasing the student artworks of ArtPetron, and the program’s website earned a Merit Award for Electronic and Digital Communication because of its fine display of digital skills to promote ArtPetron.
“It is an honor to be recognized by the Philippine Quill Awards, especially since it is widely considered to be prestigious in the realm of business communications,” notes Petron advertising and promotions director Charmaine Canillas. “We are very proud of our ArtPetron program, since it gives the youth a chance to showcase their talent while at the same time instilling in them a sense of patriotism through their artworks,” she adds.
Since its inception eight years ago, ArtPetron is an annual nationwide art contest, which aims to promote Philippine culture, tradition and values to the youth through distinctly Filipino-themed artistic expression. It is open to all students aged 16-28 years old who are enrolled in a regular college or university fine arts course or a museum-based or private tutorial art program. It is the only art contest, which can boast of receiving entries from all 16 Philippine regions in the last seven years of competition, and ArtPetron has won multiple accolades like the much-coveted Anvil Awards and Integrated Marketing Communications Effectiveness Award (IMCEA).
The prestigious Philippine Quill Awards was created by the International Association of Business Communicators (IABC)-Philippines to honor outstanding programs in the field of business communications.
