A walk in the Park
When the word “preppy” comes to mind, most would immediately associate the term with boarding school, country club or to a social class.
The Ivy League style, which started in the early 1900s, had its spotlight moment during the ‘50s and ‘80s. True prep became almost a statement code of dressing. Fast forward to today, preppy fashion has transcended through the decades in a variety of looks as seen in different brand identities under colossal names in the retail industry.
Branded by their logos on clothing, these major players start an evolution by expanding into lifestyle. Though their presence is everywhere, there are still new ones that are born to offer another facet or “prep” style for the growing market — one of them is Eden Park.
After opening its first two stores in the Philippines (Central Square and Estancia), Eden Park is bringing to local shores chic sporty lifestyle. The rugby pioneer brand, founded by French rugby legend Franck Mesnel, offers classic pieces that aren’t trend-based and are characterized by its timeless appeal. Represented by the iconic pink ribbon logo, the brand’s signature style identity is a fusion of both sporty and elegant in leisure clothing.
Since its founding in 1987, the French brand has captured the global market with a total of 141 sales outlets in Europe, Asia and the Middle East. This sporty-preppy-quirky look has fashioned sportswear with a new alternative. After all the sporty influences from tennis, soccer and basketball, why not rubgy uniforms? The sporty influence has been consistently present in fashion history and will always be a walk in the park.
(In the Philippines, Eden Park is exclusively distributed by Stores Specialists Inc., a member of SSI Group Inc. It is located at BHS Central Square and Estancia at Capitol Commons. For more information, visit www.ssilife.com.ph.)
Photography by Mau Aguasin • Creative direction and styling by Luis Espiritu Jr. • Makeup by Baba ParmA • Associate stylists: Bang Martinez and Tara Subaldo
• Modeled by Jasmine MaIerhofer and Amadeo both from Mercator
