Keeping it simple

MANILA, Philippines - In today’s marketplace, customers often have to contend with so many product offerings with complicated set of features.

But UnionBank, in its consumer research, found out that people these days actually just really want products that are simple and easy to understand. Based on this insight, the bank is now going back to basics.

“At UnionBank, we try to understand the needs of our market and design our products and services accordingly. We have since been following the principle of “keeping it simple” to guide our product development,” shares Ana Aboitiz-Delgado, UnionBank’s Cards head.

UnionBank has in fact recently launched its newest personal credit card: the UnionBank CashBack MasterCard. Ana explains, “This card is the result of a meticulous study about what our customers want. We learned that they seek a no-frills yet instantly rewarding card, and this is our answer.”

Foremost among the card’s exclusive perks is the unlimited, outright 1.5 percent cash back on all purchases at all merchants and with no expiry and no caps. Cardholders can also call a dedicated Platinum Hotline anytime, wherever they are in the world. Finally, they have free access to NAIA Terminal 1’s Club Manila and MIASCOR Lounge, Sky View Lounge at the NAIA Terminal 3 and Davao International Airport, where they can sit back and relax, choose from a selection of gourmet food and beverages, or be treated to a massage at a discounted price.

Ana is quick to emphasize the truly “no-frills” terms of the cash back offer: “This card offers cash back unlimited anywhere you spend, on everything you spend.”

All of these come on top of standard UnionBank credit card features such as unlimited number of supplementary cards and UnionBank Lights Installment offers for high-ticket items. And because it bears the MasterCard logo, the card is accepted in establishments and ATMs in more than 210 countries and territories.

UnionBank knows that there is still so much more work to be done. As Ana explains, people these days are looking for more efficient and quality services, for convenience, for value for money. And through products like the UnionBank CashBack MasterCard, it is able to fulfill its promise of banking made simple.