Code of Luxury @ SM MEN
MANILA, Philippines - SM MEN sets sail in luxury for Summer 2014. The look of local retail menswear is all about traveling a whole new world in resort elegance. Stylish men, inspired by Mediterranean dressing and current global trends, have focused on tailoring into this season’s most wanted pieces.
In-house brand COCO REPUBLIC unveils a wardrobe full of ideas in swagger good taste under the sun. Cream, blues and neutrals set the mood for classic tones that breathe the ultimate elegant cool in every vacation and holiday ensemble. The contemporary look is moving fashion forward as it presents up-to-date styling for everyday essentials. Men are channeling modern dressing in both structured and unstructured resort wear that defines the new take on casual sleek chic.
Trendsetting pieces such as blazers, drawstrings, trousers, shirts and polos display an understated attitude in style altitude. The presence of knits as one of summer’s most basic essentials comes in both loose and body-fitting silhouettes that ultimately echo the idea of relaxed comfort. Over-layering is a thing of the past. If you still do, the key element to remember is to keep everything lightweight in the season of sun. Fabrics such as cotton, linen and soft knits are traveling distant shores in rediscovered styles and forms that relevantly reflect fashion today.
Summer 2014 for SM MEN is elevating local resort wear into a whole new level of style. The current collection presents a fashion statement that’s all about the look of affordable luxury. Sophisticates rule this summer and everyone can dress the part.
Photography by FRANK HOEFSMIT • Fashion styling by LUIS ESPIRITU JR. • Makeup and hairstyling by RIA AQUINO • Modeled by RAFAEL DO PRADO (Elite) • Wardrobe by COCO REPUBLIC for SM MEN, styles may vary per store • Shot on location at PICO DE LORO Beach and Country Club
