The faces of SM Men’s Fashion

MANILA, Philippines - The highly regarded stature of being a top fashion model is attained through popularity, endorsements and advertising campaigns, runway shows, magazine covers and consistent editorial presence. In the Philippines, SM MEN’S FASHION is at the forefront with an impeccable lineup of the hottest faces and bodies led by international style icon David Gandy. This supermodel, one of the highest paid all over the world, was launched at the recently concluded Philippine Fashion Week as the new face of the leading menswear retail brand. Undoubtedly, Gandy’s dashing debonair looks and seductive charm have fascinated global fashion through the years. The epitome of the modern man of style, Gandy’s celebrity status and charisma have consistently earned him more than a handful of designer endorsements under his wing. The iconic male model is constantly celebrated with noteworthy achievements and his unforgettable imagery has been commemorated in a fashion book.

With David Gandy, SM MEN’S FASHION prides itself with the most sought-after male models in the country today, namely Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael do Prado. Immortalized by the brand as their big four, these popular faces revel in extensive international experience in runway, print and television that has created a mark in the region. Rising above the countless, their success in the modeling industry has elevated them into stellar personalities. These supermodels are marked by their individual sense of style and have made the look of the local menswear brand global.

SM MEN’S FASHION’s renewed branding is forecasting menswear with a relevant global perspective. David Gandy and his army of style are commanding a progressive direction for local retail. They have a  visionary take towards menswear.

Photography by Jo ann Bitagcol • Styling by Luis Espiritu Jr. • Makeup by Pia Reyes • Hairstyling by Jay Wee • Wardrobe by Mainstreet • Shot on location

at Salon de Ning, The Peninsula Manila