Changing the world one watch at a time

MANILA, Philippines - Fashion goes beyond what is trendy, exciting and fun. Fashion all the more matters when it is geared towards a noble cause.

With the Swap “Be the Change” advocacy line of watches, you can help change the world one watch at a time. Swap is supporting three advocacy projects that promote personal awareness and social responsibility to the needs of the less fortunate in the country. These are: Be the Change for Education, Be the Change for Hunger and Be the Change for Breast Cancer.

Swap Be the Change for Education, in cooperation with World Vision, helps provide education to deserving children who cannot afford to go to school. For every three watches of the Swap Be the Change for Education timepiece (blue strap) you buy, you help send one child to school for a month.

Swap Be the Change for Hunger ties up with Operation Blessing to take care of the need of those who cannot afford to buy even the basic food necessity. For every one Swap Be the Change for Hunger watch (orange strap) you buy, you help provide 15 meals that will help break the cycle of hunger.

Swap Be the Change for Breast Cancer works in cooperation with The Cancer Treatment and Support Foundation Inc. to help promote breast cancer awareness and provide financial assistance for treatments of breast cancer. For every 10 Swap Be the Change for Breast Cancer watches (pink strap) you buy, you help provide one free mammogram procedure to a woman who cannot afford it.

Fun and easy to wear, Swap watches come in 30 different colors of silicone straps and 22 exciting watch face designs that can match different tastes and personalities. It comes in different thematic designs every month. These themes include sports, movies, characters, superheroes, places and even fashion patterns, designs and trends.

Each watch has a stainless steel case. It is also water resistant up to 99 feet of fresh water with hypoallergenic silicone strap that comes with a one-year warranty on its Japan-made mechanism.

(All Swap watches are now available in selected Tomato stores and Swap exhibits located at various malls in Metro Manila. It is also available at www.tomato.ph. Visit its website for more information.)