Justice for girls

MANILA, Philippines - Fun but feminine, cute but cool, sweet but stylish — that’s Justice for girls! Justice is a brand of US apparel for “tweens.”

Dressing up growing girls can become a real challenge: They’re not little girls anymore, but they aren’t quite grown-ups yet. Pink ballerinas and cartoon characters on their shirts won’t cut it anymore, but at the same time, tweens are still too young to rock adult styles (like their favorite pop stars) that may be too revealing or wild.

As girls inch towards their teenage years, they’re also trying to find their identity — and now is the perfect time for them to experiment: Girly, sporty, trendy, or cool? Or who’s to say they need to stick to one look? One day they’re out in the soccer field playing sports, the next they’re in front of an audience for a piano recital.

Today’s tweens are smarter, bolder, and surer of their fashion choices — and Justice is a brand that’s set to become the choice for today’s trendy tweens. The brand enhances their self-esteem and confidence by allowing girls to express their uniqueness and individuality. Good thing, the beloved US brand has opened its first flagship store in the Philippines, at the fourth level of Shangri-La Plaza Mall.

Brought to the Philippines by Retail Specialist Inc. Group, the company that also holds the Philippine franchise of Florsheim, Naturalizer, Bossini and Mayoral, Justice has a complete and trendy line of apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products aimed at girls ages seven to 15 — making it the ultimate tween shopping destination.

Store visits are always a fun and energetic experience, with outgoing sales associates walking customers through racks and racks of the season’s hottest must-haves: Bright tanks, colorful shorts, even too-cool-for-school accessories.

Justice strikes the balance to keep tweens oh-so-fashionable and truly confident.

Prepped for a positively fun shopping experience? Be prepared to join the Justice league.