The New Game @ SM Men’s Fashion

MANILA, Philippines - Philippine Fashion Week recently concluded and one of the major highlights was the successful show of  SM MEN’S FASHION held at the SMX Convention Center. The unforgettable event presented the retail institution’s forecast for Holiday 2012 with models parading the season’s trendsetting collections.

SM MEN’S FASHION opened the show in polished demeanor and elegance with a look of HIGH SOCIETY that showcased modern tailoring as style essentials. Luxury unfolded as the LUXE LEATHER collection presented a range of pieces highlighting leather detailing in up-to-date tailoring.

Marching in style was MODERN MILITARY that featured shades of blue, green and browns with key separates such as jackets, blazers and trousers in contemporary silhouettes and current detailing.

Overall, SM MEN’S FASHION‘s seamless showcase of global trending brought to the local scene a range of fearless forecasting and modern interpretations of menswear style. The whole concept is to optimistically direct mass retailing into a whole new level of style setting ideas and updating Philippine fashion. SM MEN’S FASHION is currently the game changer, taking the lead in the world of Philippine retail. The brave and bold movement is an insight of better things to come. Photos by Nelson Villarica