Heritage of style
All gems are treasures. They are valued for their beauty. From art to accessories, these precious objects have become a symbol of style and everything that comes with it.
If there is one gem that’s proudly associated with the Orient, it’s no other than the pearl. Among the various types in the globe, South Sea pearl is the most prized. This national gem fascinates the world with various subtle shades of colors, size and satin-like luster. History will prove that South Sea pearls have become part of Filipino heritage.
Through time, the evolution of the cultural and historical significance of the South Sea pearl has been celebrated in various incantations. Today, the pearls have effortlessly fashioned their way into classic and traditional Pinay dressing and have become part of our national identity. With this, one name has risen from the heart of the ocean and has brought our national pride into international shores — Jewelmer. 
Safekeeping Filipino tradition and culture, the brand has reinvented the look of South Sea pearls with style-forward designs, revolutionizing the classic to contemporary. The Tutti Frutti, Les Classiques and Effloro rings from the Lautitia collection and kita strands (as seen in the photos) showcase remarkable works of art that truly reflect the essence of Filipino talent. Soon to be launched are the Tropics, Via Rosa, Dolce Rosa, Vitta and Pelagia rings.
Outstanding craftsmanship is the soul of the brand in creating these modern pieces of refinement. Beyond the luster and shine, Jewelmer has gone beyond borders as it promotes socio-environmental consciousness. The fine jewelry brand supports Save Palawan Seas Foundation and establishes alternative sustainable livelihood in coastal communities. With its advocacies, the company has become an embodiment of beauty and style with a purpose.
(E-mail the author at mymultiplechoice@yahoo.com. Visit www.stylenarratives.blogspot.com.)
Photography by Jo Ann Bitagcol • Styling by Luis Espiritu Jr. • Makeup by Bobby Carlos of Max Factor • Clothes by Maureen Disini for Vito Studio • All jewelry by Jewelmer • Shot on location at Flower Island, Palawan
