It's in the jeans
MANILA, Philippines - Denim — a classic staple in every man’s wardrobe. It is undergoing a style evolution in the Philippines. SM Men’s Fashion’s “Just Delivered Jeans” has become one of the mass retail trademarks in the local trendsetting landscape. Now on its third year, the successful campaign brings together leading notable brands such as V+, Markus, Tank, Baleno and Jag with the latest style statements every man should have.
Showcasing forward designs, technological advancements, up-to-date fabrication, SM Men’s Fashion creates a new definition to modern denim as these contemporary jeans display inventive detailing and a whole range of color and off-the-runway silhouettes.
The latest menswear collections cater to a variety of fashion looks befitting any individual. Real fashion for real men goes beyond style as these jeans boast of the most basic comfort. Men in jeans matter because their jeans ultimately fashion and display their mood, feeling and personality.
SM Men’s Fashion is all about the latest style offerings to satisfy the needs of the modern Filipino man. The “Just Delivered Jeans” campaign isn’t just a style statement but a platform in presenting the best in local denim retail and an insight into fashion today and beyond.
Photography by Frank Hoefsmit and Jo Ann Bitagcol • Styling by Luis Espiritu, Jr. (Menswear), Geo Palmiano and Mike de Guzman (Boys Teens Wear) • Makeup by Bobby Carlos • Hairstyling by Jaime Sy • Associate styling by rudolph leonor and mikka velaSquez •
All jeans are available at SM Department stores nationwide
