'We know. because we run'

MANILA, Philippines - Aside from his resolute will, a runner’s performance is also dependent on the shoes he wears.

Global athletic brand Saucony is finally here in the Philippines to power up the running experience of Filipino athletes and runners with its latest line of innovative footgear.

Filipino runners used to get their pair of Saucony shoes from the US. But with the arrival of this industry giant to the country, they can now easily lace up a pair of Saucony shoes and further understand why athletes and runners from all over the world are raving about it.

In fact, some of the world’s best athletes such as professional American sprinter Porscha Lucas, 2008 US Olympian Magda Lewy Boulet, top US road-racer Jason Lehmkuhle and Olympic athlete Wallace Spearmon recognize the positive impact of Saucony shoes in their respective fields of sports.

“As we bring this global brand to the Philippines, we encourage our runners to try out our new products and experience maximum performance and efficiency in running.” says Quenie Ganancial, concession coordinator of Saucony.

Saucony is recognized for combining performance, innovation and style in all its array of technical footgear for running, trail running and racing.

Saucony brings in the highly anticipated ProGrid Kinvara 2, which is minimally constructed, lightweight and responsive for enhanced movement.

ProGrid Kinvara 2 features a 4-mm heel-to-toe drop that encourages more of a mid-foot strike and is made of light and breathable mono mesh material for a comfortable sock-like fit and support. The Kinvara’s minimalist approach allows the foot to run uninhibited, delivering a natural yet lively ride for efficient runners everywhere. All these have earned the Kinvara the “Best Debut” award from Runner’s World Magazine.

Saucony also brings a whole new angle on running, with the introduction of Guide 5 that features the brand’s groundbreaking Geometry of Strong technology. The Guide 5’s revolutionary heel-to-toe offset, reduced from 12-mm to 8-mm, positions the foot during impact in a way that creates a greater range of motion for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride. Additionally, the shoe’s lower offset makes it easier for the runner to land midfoot, resulting in a lower impact strike. Guide 5 has also been named “Editor’s Choice” by the worldwide authority on running, Runner’s World.

Besides the Guide 5, the newly released Geometry of Strong collection includes the Triumph 9, the brand’s premier neutral cushioned training shoe with an 8-mm heel drop and features Saucony’s innovative PowerGrid technology — a new injection-molded foam that delivers an ultra-plush, yet still responsive feel underfoot; and the Hurricane 14, a stability shoe that’s a full ounce lighter than its predecessor.

Saucony is also launching a new brand campaign, “We know… because we run.” This campaign celebrates Saucony’s authenticity and emotional connection with runners everywhere by capturing the defining moments of the running community.

By creating the best shoes and gear on the planet, Saucony strives to inspire every runner, on every run, on every day.

To test and experience the innovative technology of Saucony’s latest footgear, visit RUNNR in Bonifacio Global City and TriNoma; and Riovana in Bonifacio High Street and Katipunan. Saucony is also available at SM Department Stores in Fairview, Makati and soon to open in Manila and North EDSA.

(Check out Saucony on Facebook: www.facebook.com/SauconyPhilippines.)