Of fashion and fabric care
MANILA, Philippines - As any fashionista would know, clothes can never be fashionable unless they are clean and stain-free.
The launch of the new Ariel Stainlift with Deep Clean Technology at SMX Open Grounds near Microtel Mall of Asia coincided appropriately with the recently concluded Philippine Fashion Week. The event brought together fabric care and fashion by combining the expertise of fabric care leader Ariel and the Philippines’ leading clothing retailer Bench. Together, Ariel and Bench presented the country’s first outdoor 3D Projection Mapping Fashion Show with breathtaking visuals of models the height of the Microtel building, garbed in Bench’s current collection, which is available in all stores nationwide.
The fabric care brand wowed the audience with the highlight of the evening — a first-of-its-kind 3D Projection Mapping Show that changed the way the audience viewed the Microtel building from a flat façade to a three-dimensional surface. 3D projection mapping is a growing phenomenon globally and has been used by innovation leaders from various industries.
In the Philippines, Ariel is the first in its league to use this to complement the launch of its newest detergent developed using 3D technology to provide a deeper clean that goes beyond the surface until the deeper layers of clothing fibers.
Ariel and Bench’s 3D Projection Mapping Fashion Show at the Microtel Hotel at the Mall of Asia. Photos by FERNAN NEBRES This spectacle of breakthrough 3D technology was hosted by celebrity endorser Boy Abunda. Boy shared, “I only endorse brands which I know are proven to work, and I personally saw how Ariel used 3D technology to create a product that cleans even the deepest clothing layers.”
Brand manager Gelain Reyes explained, “Ariel used 3D technology to better understand how dirt and stains penetrate fabrics in order to make Ariel even better.”
Bench brand manager Mae Jeanjaquet also saw first-hand in Dubai how Ariel removes stains like ink, oil and dirt even up to the third layer. “Bench is pleased to partner with Ariel because we share the same vision in providing quality clothing and fabric care to every Filipino,” said Mae.
