Bright ideas@ SM

MANILA, Philippines - Aren’t you wondering why temperatures are rising? Summer has officially started and fashion is exploding in a spectrum of colors. SM Men’s Fashion is bursting with energy as it presents its latest collection with a statement that’s all about brights. Color is undoubtedly making a refreshing comeback. Inspired by international runways of Jil Sander, Prada and D & G, intense shades are going crazy under the heat of the sizzling sun. Bold brights in orange, yellow, aqua, green, blue and red are the biggest color trends this season. The look is crisp and vibrant, propelling the classics to be modernized in a variety of vivid tones. Simple collared tees, shorts and pants are updated in the most striking hues, all with a light mood of playfulness. Inspiration is taken from a certain retro, country club and sporty feel as it is presented in summer’s most celebrated fabric — cotton. Global fashion is moving towards a more relaxed mode. Life’s a beach as both plains and prints are cut and colored to perfection. Fearless color combinations are braving the frontiers of style, bringing a new stylish expression of confidence for men. SM Men’s Fashion is all set to brighten up your wardrobe ensembles with the coolest must-buy informalities. Leave those layered-up look for the cold weather. Nowadays, everything is simply minimal in living color. 

Shirts by Baleno, pants by V+ and shorts by Baleno, exclusively available at SM Men’s Fashion Department at all SM Department Stores nationwide • Photography by Arnel Murillo • Fashion styling by Luis Espiritu Jr. • Makeup and hairstyling by Bobby Carlos • Models: Hideo Muruoka and Laxie Villar, both from Mercator • Shot on location at Thunderbird Resorts, Poro Point, La Union