Shirt Stories @ SM
MANILA, Philippines - Summer has ended and the incoming season is up for a whole new adventure for the classic tee. Inspired by contemporary menswear, local retail brand Baleno is re-styling the basic tee according to one’s personality. The timeless appeal of the legendary and revolutionary piece is breaking the mold by introducing fashion-forward concepts, leaving uniformity behind. Channeling inventive offerings in present-day narratives, the renowned men’s brand presents the latest chic layering with no limit. With varying style confidence and interpretations, each shirt has a tale to tell. Hip and youthful looks define the eclectic casual look sought out in a variety of colors, cuts and stripes. With an accessible color palette, men can choose their color, cut or even layer in celebrating individuality. The dynamic appeal brings together a relaxed and comfortable attitude that’s so in the present.
The basic wardrobe essential is transformed into modern stylized expositions fitting for men in the 21st century. The updated feel defines a brave approach characterized by personal taste. Though investing on key pieces can be quite costly, these affordable must-haves won’t break the bank. The current outlook showcases tell-tale signs of practical fashion in standout styles.
Photography by FRANK HOEFSMIT • Styling by LUIS ESPIRITU JR. • Makeup by BOBBY CARLOS • Hair styling by EDDIE MAR CABILTES of L’Oreal Professionnel • All shirts by Baleno exclusively available at Menswear Department in all SM Department Stores nationwide














