Of pearls and men
Women and pearls are synonymous. Aside from diamonds — think of Marilyn Monroe’s famous line “Diamonds are a girl’s best friend” — the beloved jewel is a treasure meant beyond ornamentation with a library of stories to tell. Though its association with women marked in history is endless, it also tells us the presence of pearls in the lives of men of royalty and nobility all over the world. Since the time of Roman civilization, pearls symbolically defined wealth, class and status. Crowns, miters, medals, pendants, neckpieces and even garments were lavished with this lustrous gem all in its natural glory. The idea of men wearing pearls during those times came with prestige that was for the chosen few.
Jewelmer is making pearls fashionable for men again. Inspired by men’s fashion in the 21st century, classics are explored anew to redesign and reinvent concepts for men’s accessories. Pearls on men might sound like a puzzlement or maybe too feminine but in reality, the perception is purely revisiting an age-old concept of stylizing men. The brand is beginning an evolution by pioneering a new philosophy in the jewelry design: fashioning Filipino men with pearls. Breaking outdated stereotypes, this new style liberation is redefining masculinity that emphasizes men’s strength and sensitivity. The new guiding principle in men’s styling is uninhibited, brave and unconditional, which revel in sleek impressions on manly sophistication. 
Jewelmer’s breakthrough “Piolo” capsule collection for men is composed of eye-catching choker neckpieces and bracelets. The next must-have of the season, these luxurious masterpieces are made by attaching a high-grade braided leather strap (think Bottega Venetta) to a South Sea pearl. Leather straps come in black, tan and chocolate brown while the South Sea pearls come in gold, champagne, white and black. The forward and visionary appeal is nothing too trendy nor typical boring, it’s an understated statement to flatter your personal style. Though conceptually made for men, its universal allure in design makes it chic for women as well. Making a mark in history, the globally renowned brand introduces its first male celebrity endorser — Piolo Pascual. What makes these luxe trappings a novelty is its signature engraving of Piolo’s name and Jewelmer.
The attraction of pearls will captivate alluring men who are stylish, bold and confident of their sexuality. This seemingly bold take on accessories will pave the way for greater things to come in the world of men’s accessories. After all, these forward moves towards timeless pieces are convincingly chic iconic that makes the modern gentleman.
(E-mail the author at mymultiplechoice@yahoo.com)
