'Power of 2'

MANILA, Philippines - Home entertainment innovator Devant recently formed a partnership with Pioneer Films for an exclusive promotion that puts the spotlight on two of the most popular names in the world of entertainment — Devant, renowned makers of ground-breaking home electronics, and The Twilight Saga: Eclipse, the highly anticipated third film in the phenomenal Twilight Saga series based on the books by Stephenie Meyer.

Dubbed “Power of 2: An Eclipse Blockbuster Deal by Devant,” the major promo offers consumers the rare opportunity to own two Devant 37” LCD TVs for only P64,950. In addition, they get two NextBase HDMI Players, Wall Bracket and HDMI Cable — all for free. The total savings from availing this incredible package is nearly P12,000. In conjunction with the theatrical release of Eclipse, which begins on June 30, the “Power of 2” promo is scheduled to run from June 1 to July 31 only.

“We are very excited about Power of 2 because of the huge savings it offers to customers. It’s a rare treat — just like Eclipse. It’s not every day that something like this happens: one blockbuster Devant deal and one blockbuster film,” says Lara Lua, advertising and promotions manager for Devant.

Devant’s multifaceted promotion includes sponsorship of Magic 89.9’s Eclipse Premiere Night on June 29 at Cinema 6 in Glorietta 4, Makati. The “Power of 2” radio plug will be aired on Magic 89.9 until end of July while Devant products including exclusive Devant-Eclipse shirts will be raffled off during the Premiere Night.

Twilight Saga series followers and mall shoppers will be doubly delighted when they visit the Devant Exhibit Caravan at SM Megamall until June 30, at Ocampo’s Bataan until June 30, Savers Olongapo until June 30, Magic Mall at Urdaneta until the month of July, Automatic Appliance Fair at TriNoma Activity Center from July 5 to 21, Magic Nepo Mall at Dagupan until June 30 and at Robinsons Appliance Fair at Robinsons Ermita from July 23 to July 30, wherein free Devant-Eclipse shirts will be given away with every qualifying purchase.

Devant will also be having a nationwide raffle promo with SM Cinema from June 30 to July 18. For every purchase of one The Twilight Saga: Eclipse ticket at any SM Cinema, the moviegoer is entitled to one raffle coupon. At stake are 100 Eclipse T-shirts as consolation prizes and one Devant 37” LCD TV as grand prize. The grand draw will be on July 30. Another sight to behold is the new Devant LEDTech LCD TV playing the Eclipse trailer at SM Cinema in Megamall, North Edsa, The Block, Marikina and Mall of Asia.

Specially spruced up for the event and showcasing a looped Devant-Eclipse video plug, the Devant product displays and dress-up with Eclipse themed collaterals in appliance stores nationwide promise to intensify the excitement surrounding the “Power of 2” promotion and the cinema debut of Eclipse.