Flair for fashion

MANILA, Philippines - More than a vehicle for self-expression, fashion is a lifestyle chameleon that takes on the color of the wearer. It mirrors one’s attitude, a personification of one’s character. Bum, one of the country’s leading apparel brands, once again takes to center stage its newest collection — Bum’s Collar-Ups Collection. This collection is sure to reflect the youth’s unpredictable flair for fashion. Inspired by the fun eccentricity of fashion and the many possibilities one can create, Bum’s Collar-Ups Collection celebrates color and innovation.

The collection showcases collared shirts for males and females, worn upright to flaunt bright, fashionable colors. The colored collars come with a special design or logo at the back where it is usually left blank. A mix of fashionable designs gives the collection a character all its own. Plaids, houndstooth and a wide selection of prints scream a distinct mark that Bum’s modern, Goth feel exudes. Needless to say, it is a re-invention of the classic way of wearing your collared shirts. 

The Collar-Ups collection, is, in itself, an echo of this spirited attitude. The need to be seen and heard, the need to make a statement and the innate flair to make a difference. This school season, Collar-Ups collection makes a great conversation piece. So Bum around in style, and be the campus fashion upper — only with the Collar-Ups collection.

(Bum is available at all leading department stores nationwide.)

Photography by Jay Tablante • Hair and makeup by Robbie Piñera and Raymond Santiago • Styling by Benj Torrijos • Models: EMPRESS SCHUCK, DINO IMPERIAL and MARVIN keiffer