Your summer BFF

MANILA, Philippines - Many of us come home from unforgettable summer escapades with red, scaly skin that looks ready to break out — some from not putting on sunscreen, others from not using the right one. With Colorescience, sunscreen will no doubt be your summer BFF — and since it’s in your makeup, you won’t have to go on any summer adventure without it!

Handy and purse-friendly, Colorescience products are also easy to apply. Colorescience uses nanotechnology to create a better medium for applying sunscreen: brush-on powder SPF. It is the first mineral powder with broad spectrum UVA and UVB sun protection. Unlike traditional sunscreens, Colorescience Sunforgettable, which holds the Skin Cancer Foundation’s prestigious Seal of Recommendation, offers immediate, very water resistant protection. All Colorescience powders and primers contain SPF 20, while Sunforgettable line, which is a powder sunscreen, has SPF 30.

While other products boast of higher SPF protection, dermatologists agree that the sunscreen’s ability to stay put and endure outdoor activities and even water sports is what counts. Colorescience has a high resistance to breaking down under water, humidity and sweat, and does not require a 15- to 20-minute waiting time as traditional sunscreens do.

By adhering to the top layer of the skin, Colorescience’s tiny mineral pigments provide a protective barrier from the environment to prevent skin damage, freckling and uneven coloration. Titanium dioxide acts like a mirror and has great reflective properties. Zinc oxide acts like a sponge and has light absorbing properties to protect the skin from UVA and UVB radiation. The iron oxide in the mineral powder provides a cooling effect, making it ideal for sensitive skin.

Sun protection in your makeup

According to Diane Ranger, founder and CEO of Colorescience, sun protection is the single most potent anti-aging product. “More than 90 percent of all skin cancers are caused by sun exposure,” says Ranger. “Sunforgettable’s revolutionary formula combined with the soft brush delivery system and fun metallic blue packaging perfectly combines the beauty of color and the advancements of science, making skin cancer prevention simple and attractive.”

When used together, Colorescience primers, powders and Sunforgettable sunscreen provides long-lasting sun protection without the obvious grease and whitening effect of traditional sunscreens. Mineral sunscreen is not greasy on skin and can be easily reapplied throughout the day, over or under makeup, creating a higher level of patient compliance to physician recommended protocols. Sunforgettable relies on the reflective and refractive properties of micronized titanium dioxide and zinc oxide.

Colorescience’s no-spill packaging lets you apply sunscreen on-the-go and you only have to reapply after 80 minutes of excessive swimming or perspiration, or if you rub your skin. SPF 30 means you can stay in the sun up to 30 times longer than you normally could without getting sunburned. Layering often provides added protection, so you can use it with other Colorescience makeup products and Sunforgettable products.

(Colorescience is available at Beauty by SM in SM Megamall, SM Makati, SM Fairview, SM North EDSA, Watsons Greenbelt 1, Watsons Mall of Asia and all House of Obagi branches and affiliated dermatologists nationwide. Call 928-8722 for more information.)